The mobile app industry is growing enormously, and every day we can see thousands of apps launching in Android or Apple mobile stores. This is primarily because they offer better customer engagement and enhanced services. Those familiar with mobile app development may build it on their own, and laymen typically consult with the mobile app development company in India for it. But the fact is you have finally got one!
Building a mobile app is easier, but what if it fails to get the attention of your target audience? Or it lacks that competitive edge? This will indeed result in low downloads. In today’s blog, we will be focusing on some key aspects that you should do right before and after launching your mobile app. So now, without further ado, let’s dive right into it!
- Icon is Everything
What comes into your mind when you think about McDonalds or KFC? The first thing that comes to your mind is the logo (Yellow M or white KFC with a red background). You may imagine about their offerings too. The logo is the first thing anyone notices about your mobile app, so pay crucial attention to it. Some of the key considerations when creating your app icon are listed below:
- Is the icon rightly conveying your brand identity?
- Is your icon a good representation of your ethics and values?
- Is it attractive or catchy enough for your target audience?
The last question is the most important out of all. If your target audience is young adult hipsters searching for a perfect date, you simply cannot expect good outcomes if your app looks like a business meeting app.
This may sound pretty obvious, but a lot of companies lack proper implementation of it. In fact, some naïve mobile app development services also commit this mistake.
- Ask for reviews and ratings
How many times have you bought a product or service online with simply no rating? In this digital world, we cannot entirely rely on everything we come across due to increasing events of fraud. But this notion can be quickly neutralised when we see customers speak positively about the company, they buy products or services from. Therefore, the top mobile app development companies in India focus on asking for reviews and ratings.
The only problem here is how it is being asked. If you constantly ask for feedback, it may turn away your users, but asking it once in a while after ensuring high-quality products or services can skyrocket the review numbers on your app. Those reviews can be good or bad, but you will surely learn from them.
- Marry pop-up notifications
Just like asking for reviews, you need to ensure that your pop-ups are timed correctly and crafted rightly for your target audience. By pop-up notifications, you instantly capture users’ attention, which also results in strategic engagement. This leads to higher user retention levels. Regular communication can also enhance brand value by pushing brand awareness.
Before concluding this blog, you need to focus on some key takeaways. Apart from focusing on the aforementioned features, you must incentivise your users. For example, try giving vouchers or gift cards. Also, develop a flawless app, and for that, you should consider connecting with a reliable native android app development company.