The rapid development of mobile devices over the past few years has completely transformed the online landscape. Many researches have confirmed that mobile or tablet usage has surpassed desktop usage. The primary reason is, of course, convenience—they’re always within our reach and accessed anytime.
Not all mobile users are action-oriented as they just look for a source of entertainment. But in this blog, we will focus on serious mobile users that translate into profit for you.
Online business owners need to adjust to the new set of requirements for further development and growth. If you haven’t optimized your website for mobile devices yet, you have made a big mistake. Let us help you rectify this mistake by providing some smart ways to optimize your website for mobile users. It is recommended to hire professional services for the best mobile development frameworks and website optimization.
Make your website fully responsive
When we talk about responsive websites, we typically mean mobile-friendly web design that works with the size of the device. This includes the right layout and content that perfectly fits the screen. As a result, website visitors are able to access your entire website from their mobile devices without side-scrolling and zooming in or out.
Responsiveness is a major criterion when it comes to search engine ranking. If your potential mobile customers use search engines, you should strive for the top spot in search engine results. You can also consider investing in app development software for android and ios.
Join the AMP movement
When it comes to bounce rate, the website loading speed is a crucial deciding factor. According to research, over 40% of web users will abandon a website or page if it takes more than three seconds to load. To overcome this problem, Google launched the Accelerated Mobile Pages (AMP) project.
The AMP framework is open source, free and available to everyone. There is a common AMP cache URL format that a publisher needs to follow, and all AMP-optimized websites are marked with a bolt of lightning sign that represents lightning-fast loading speed.
So, if you want fast loading speed along with increased conversions then you should consider joining the AMP movement.
Use best site navigation
A website that is confusing and messy will dispirit mobile users. When they don’t know exactly where to click or can’t find the required information, they are not likely to convert. Make sure your site’s layout is simple as well as streamlined and try to create an enjoyable user experience. It is best to adapt your website’s layout so that key information is easily visible without too much scrolling and searching.
Your aim should be to cater mobile users which you can do via easy navigation or b2b ecommerce mobile app. People using mobile phones are usually moving and they don’t have as much time to search as they would if they were on a desktop. They look for an immediate solution and your aim should be to cater them.