Did you know that Google has over 3000 algorithm changes releasing every year? In fact, Google has announced that from May 2021 Core Web Vitals will become a ranking signal for search results. That’s big news!
In the competition of ranking first at Google, you need to keep track of the latest trends. Just like algorithm changes, SEO updates, site optimization and what not!
Now that we are talking about SEO, 2021 has a lot to offer for your website’s ranking.
In this article, we will discuss the top 4 SEO trends that will make you the champion in 2021. Here is a secret we’re about to tell you regarding SEO.
SEO KEEPS ON CHANGING. PERIOD.
Nobody knows the best SEO hacks for every site. The road to SEO is not straight. There are twists & turns & bumps. SEO is not just about adding keywords to your content and expecting it to rank on top.
Various terms like on-page & off-page SEO, backlinks, title tags, long-tail keywords and what not are there! The fact that people are still competing to be on the top search results is enough to understand that SEO matters.
Let us begin with good news and bad news for you!
The good news is that your rankings will fluctuate so you have a good chance to improve.
And the bad news is that your rankings might fall as well.
This is the most important principle that you need to understand.
It is okay if your rankings are seesawing, making the right moves is what you can do to be on the top.
Here Core web vitals will play a key role.
Core Web Vitals are the key metrics to measure site’s speed, responsiveness and visual stability can be measured effortlessly with it.
The three major core web vitals,
Largest Contentful Paint for speed,
First Input Delay for interactivity
and Cumulative Layout Shift for Visual stability
Along with using the right keywords, links, tags, and the core web vitals your website can make it to the top results of Google.
SEO isn’t about impressing Google. SEO is about impressing the users.
Did you know half of the web traffic worldwide comes from mobile users?
A study by Statista shows that the percentage of mobile traffic has increased from 31 per cent in the first quarter of 2015 to 51 per cent in the third quarter of 2020.
For 2021, it currently stands around 56%.
So creating content and managing a kickass website for desktop is not enough!
Go Mobile- That’s our mantra.
People consume content and they do it all the time. While sipping a cup of coffee, while waiting for a date in the cafe and before going to bed!
So you must work to provide a better mobile experience of your website.
Ask yourself these set of questions.
How many people are visiting your site on mobile?
It may be loading fast or the visuals may be great, but how is your overall experience?
Are you delivering a better mobile experience than your competitors?
Are your users finding what they are looking for?
Are they able to scroll flawlessly or they’re switching back to desktop because their mobile experience isn’t up to the mark?
Your content needs to be consumable on mobile devices.
You need to focus on site optimization.
If you don’t want to lose in the long run, we have a solution for you.
Sortd. helps publishers around the globe to create next-gen mobile experiences via high quality, customizable mobile web solutions with PWA, AMP & native apps.
They say it is great to create content with almost 2000-2500 words in it to rank higher on Google. You must have seen someone doing it or maybe done it yourself while creating content.
Yes, content is essential but ask yourself, how often do you read a 2000 word article from start till the end?
Also, how many of these articles are overstuffed with keywords that kills the reading experience?
What would you prefer?
Reading a 2000 word article or viewing an animated gif or a short explanatory video?
Animated gifs, short videos, long videos, web stories, live blogging, memes and tons of other visual formats are the new form of content that people are loving!
Give your audience a chance to love you.
Start creating visual content more and often to get longer sessions by your users. This will decrease the bounce rates. Because shorter sessions by readers on your site are definitely not going to add any value to your rankings.
You all must have heard of the proverb, Jack of all trades and master of none. Well, that applies to your website content also. Building content around countless topics can get a bit hectic at times. After all, only posting content is not enough, you need to monitor the impressions and understand why a piece of content is not doing well. This is where building niche content helps. It provides better targeting of your content to the audience. But how will you analyse which article did better.
Here is when Realtime Content Insights and News Consumer Insights come into the picture. These data tools help you make data-driven decisions around your content strategy. Analytics with RCI allows you to identify in real-time which of your articles and videos are doing well. With NCI, you can build deeper relationships with your readers as you get various recommendations to give a better and more personalized experience. Once you know how to convert your casual readers into loyal ones, Congratulations! You are a step closer to creating brand lovers.
It’s a no brainer that you need to keep on updating and repurposing your content to boost your site performance. And you must be thinking, hey, I was just looking for the changes in SEO trends for 2021 but in this podcast, we tried to cover the bigger picture including the top trends, site optimization and more.
So make sure that you don’t miss out on any of these!
If you have any suggestions, queries or doubts, please feel free to mention them in the comments section below. We would love to hear from you.