Most of us are well-versed with the importance of creating a mobile-friendly website for enhancing user experience and boosting your SEO efforts. We only see mobile-friendliness through the lens of responsiveness, but it goes much beyond it, including best mobile cross platform framework and mobile-friendly content.
If you wish to provide an ideal customer experience, make sure you approach mobile-friendliness as a comprehensive endeavour focusing on the overall customer journey. To amplify your mobile content efforts, we have outlined some powerful tips for developing mobile-friendly content that engages the users and potentially converts them.
1. Break content into short paragraphs
The mobile screens are small, making it little challenging to grab readers’ attention with lengthy paragraphs. The reader has to scroll a lot to go through lengthier paragraphs, but this can be avoided by following Jon Ziomek’s 1-2-3-4-5 approach. It suggests your paragraphs should contain one idea, expressed in two to three sentences occupying no more than four to five lines.
The “Yahoo! Style Guide” suggests using even shorter paragraphs whenever possible. It states that two to three sentences are more than enough and try to cover one idea or two at most in one paragraph.
2. Craft strong introductions
Mobile phones are much smaller in comparison to desktops. With limited space available to convey your message, you must present the initial information in a catchy manner. It is because a mobile visitor will only see a few paragraphs before deciding if they want to scroll down further. This makes the introduction crucial to hook the reader and leave them wanting more.
Create strong introductions, covering the essential points and avoiding unnecessary information. Share the most relevant information first to add immediate value. Apart from content, it is also important to use the best app development software for android and ios.
3. Offer a summary or highlights
Mobile users’ attention is often limited to a small screen. They prefer specific information to be displayed properly. One method for achieving this is to offer a summary before the rest of your content, highlighting key takeaways from the content.
By writing a summary, you can provide concrete information readers seek at the top of your webpage and highlight content that could get you social shares.
4. Add Videos/Images
Videos or Images give a break to the readers, making your content easily digestible. Try adding supporting images throughout your content wherever possible. Adding a visual component also makes your content catchier and more interesting. Many researches have shown that visuals are processed 600 times faster than text, making the content more understandable. Videos can also bolster your content and help your content rank better on search engines.
5. Eliminate unnecessary words
Whether writing content for mobile or desktop, it’s a best practice to keep your content direct and simple. When you draft content, avoid sentences that are too lengthy, complex, or confusing to process. Try to avoid complicated words that contain four or more syllables. When drafting sentences for mobile screens, remove unnecessary determiners and modifiers. Also, avoid redundant content and extra details.
And remember, mobile-friendly is reader-friendly! Regardless of where users find your content, you should strive to leave a pleasant reading experience. Make sure your brand puts its best face forward for the mobile audience by projecting catchy images and crisp content. Your text should be easy to navigate. With the above tips you can easily formulate mobile-friendly content. If you have any confusions, you can always consult with a smartphone app development company.
