The way of advertising and promoting your business has constantly been changing over the years. Digital ad spending has increased significantly, especially after Covid-19 where most companies had to operate remotely.
With 2023 approaching, now is the time to capitalize on the growing trends and advertise your business lucratively. Content marketing, social media, and video marketing can be leveraged for active business promotion. In this article, we will look at some of the most popular ways to advertise your business in 2023. So, let’s get started!
1. Pay Per Click
Google is not just a search engine but an advertising machine. You should know that Google generates 85% of its revenue from Google Ads. The rise in the popularity of Google ads has been staggering mainly because of the high click-through rate and cost-effectiveness. At the spend of $1, businesses can make $2. Also, it is easy to target and test a specific market, making it a great low-cost marketing strategy.
2. Mobile apps
If you are running a business without a mobile app, you are missing out on a major chunk of the audience. It is because most users nowadays use their mobile devices to browse information, services, and products. So, you must consider investing in the best mobile cross platform framework for flawless mobile app performance. You can consult with a smartphone app development company for the same.
3. Email marketing
Email marketing was and still is one of the most excellent methods to target your prospective audience. Though the average open rate of emails has dropped, if you know your target marketing, it is still a viable option because of the high reliance on emails for official communication.
You must create a broader strategy and include email campaigns to keep your services and products on the top of your customer’s minds.
4. Social media ads
Advertising fuels all social media platforms, most of which now offer paid advertising. Also, social media users are now accustomed to seeing ads in their feeds. Many users may run through them, but they still see them, which adds a sense of familiarity. With the invention of tools like Facebook leads forms, the social media platform can extend the platforms where advertisers can reach their target market. Social media can be utilized for both business promotion and brand awareness.
5. Organic web traffic
Of course, every business owner wants their website to rank on Google’s first page. With some focus and apt strategies, one can achieve this. Organic traffic always focuses on the usefulness of your website. You can always attract more traffic if you create a website that can answer your customer’s queries and offer them the solution. Get more people to click on your website and generate more backlinks to bolster this approach.
6. Video content and advertising
YouTube has grown enormously since 2005 and has become the world’s most popular platform. About 80% of the population aged 18-49 years watch YouTube. Apart from profitable advertising opportunities, the video format imparts information interestingly and builds trust with your audience. It is proven that businesses that use content in the video format gain higher engagement. YouTube videos also contribute to your search engine optimization. It is crucial to be patient and keep posting the videos regularly because it takes some time for your audience to grow interest.
7. Press releases
Send press releases to all local and regional media outlets whenever your business does something newsworthy. It is because PR is an influential media tool to generate free publicity. All you need to do is convince the media houses that your event/activity is of mass interest. There are several websites as well that publish press releases nowadays.
8. Influencer marketing
This is a comparatively very new model of advertising. Influencers with a large follower base on popular social media platforms such as YouTube and Instagram can help expand your brand’s reach and offer sales incentives. They charge a certain fee per post, which varies depending on the follower base and the platform.
Measure the Return on Investment
If you are spending on advertising, you must measure your rates of return. It is excellent to gain better brand visibility, but if the ad spending is not adding revenue to the company, it may not be worth it. You need to consider your target audience and how they prefer consuming content. Most of the aforementioned methods will take time to show visible results. You must remain patient and keep trying new ways to promote your business. If you want any assistance regarding app development, then contact us.
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