As a Software as a Service (SaaS) business, it is crucial to have a robust online presence to attract and retain customers. An effective SEO strategy is one key aspect of building a strong online presence. It is because SEO plays a vital role in boosting the visibility and reach of any website.
SEO strategies can be utilized in almost all kinds of businesses, and a SaaS-based company is no exception. If you are running a SaaS business and want to push its visibility, continue reading! But let’s first understand what SaaS is.
What is SaaS?
SaaS is the abbreviation of software as a service. It is basically making use of the internet to deliver applications or services. The end users don’t have to install software to use an application, but they can do it instantaneously via the internet. All the Google apps are prime examples of SaaS.
What is SaaS SEO?
Many SaaS companies are now actively opting for SEO strategies, performance tracking, social ads, the best mobile cross-platform framework, affiliate marketing and many more. The entire practice revolves around increasing organic traffic and rankings of the company’s website.
In short, SaaS SEO uses search engine optimization techniques to grow traffic and boost the ranking of a SaaS website.
Why should companies invest in SaaS SEO?
Due to growing digitization, almost every company now invest in SEO to make their website rank better on major search engines. SaaS companies are also following this trend. Below are some of the benefits that you can expect out of SEO:
- SEO can initiate your journey into the SaaS world
- It is a cost-effective method of marketing and can reduce your overall advertising cost
- Help you get a competitive edge
- It can also help to reduce your cost per acquisition
- Drive traffic to your website
- SEO can contribute to your growth exponentially
- Implementing best SEO practices can help to convert customers from other channels
Eight actionable SaaS strategies that can bring traffic to your website
1. Define a clear set of goals and KPIs
Every search engine optimization technique must be incorporated with a set of clear goals. Apart from this, several key performance indicators, like overall performance, revenue, and conversions, can majorly contribute to an effective SEO strategy. There are some specific factors that you can keep in mind, including active users, visits, paid traffic, or organic traffic.
It helps to indicate the customer acquisition cost, which goes into convincing the consumer or user. As a SaaS company, this metric will play a crucial role in identifying the money needed to onboard a customer. SaaS companies should also try to get more referrals and generate trust and goodwill for the company.
2. Understand the customer persona
The two essential factors you should consider are the customer personas and their problems. Knowing your target audience and being able to resolve their queries can help you get a competitive advantage.
You can think about SaaS SEO in the context of customer personas and their problems to develop a cohesive strategy to fulfil their requirements. Create an SEO strategy that can drive more traffic to your website. Present your offerings to the right audience to emerge as a reliable brand at the right time. You can also utilize a mobile app to reach out to your target audience effectively. If you don’t have one, consider getting assistance from a web and mobile app development company.
Consider demographics, custom profiles, and psychographics for building customer personas.
3. Competitor analysis
You will never be able to compete without knowing what your competitors are doing. This analysis will help you develop an effective SEO strategy with a better edge over them. So always keep a track of direct and indirect competitors to design a result-driven strategy. You can use several online tools to gain insights into the competitor’s top-ranking pages.
4. A strong keyword strategy
If you really want to ace SaaS SEO strategy, you must know how to conduct keyword strategy effectively. This will help you find the search queries that your prospects are using to find offerings like yours.
Get your keyword strategy straight to accelerate your business growth. Before diving into keyword research, you must know about different keywords. To begin with, there is top of the funnel keywords. These keywords are those when your prospects look for a solution to their problem. Middle funnel keywords, on the other hand, are those when your prospects know that a solution exists but want to explore more options. The bottom of the funnel keywords indicates the bottom where the users are ready to make the final decision.
5. Optimize your landing pages
As you move down to the sales funnel, you must ensure that you target the right keywords for your commercial pages. These pages are important as they contain information related to your products or services. Optimize these pages with keywords that can lead to conversions. Also, use keywords that can bring relevant traffic to the website. You need to ensure that you are covering a wide range of keywords so that you don’t miss out on your target audience seeking solutions similar to yours. Your product pages should be the first thing your searchers see when they land on your website.
6. Outrank your competitors with rich content
All of us know the significance of quality content and how it can transform a business. Creating unique and rich content not only helps you to stand out but also contributes to establishing you as a brand. Make sure that your entire website, product or service pages, and home page contain high-quality content that can attract and engage visitors. Produce content that can meet the user intent. Again, a thorough competitor analysis is a must here, coupled with keyword research.
7. Implement technical and on-page SEO strategies
When designing an SEO strategy, you must consider technical and on-page SEO techniques. These strategies are vital in creating highly optimized pages that can rank better. As a SaaS business, you should always keep these things in mind to make your site rank better and attract the target audience. It will determine many factors to help you rank better, perform SEO audits, and achieve optimization ideas to improve on-page SEO for your web pages.
8. Earn quality backlinks
High-quality backlinks will help you enhance reliability, authority, and rank for competitive keywords. It is one of the most essential points to be kept in mind to build a solid link-building strategy because it will help you earn relevant links for your webpage. When you invest in creating quality links, you raise your chances of ranking better on search engines. It will further help you attract the target audience, drive relevant traffic, and generate more leads. You can also consider digital PR while using effective guest posting techniques.
The aforementioned points could help produce effective SEO strategies for your SaaS business. It can be challenging or overwhelming to create effective SEO strategies; however, it is the most cost-effective way of marketing nowadays. Apart from this, you must focus on the best ways to optimize your website. Leveraging multiple SEO opportunities can be beneficial to amplify marketing efforts and acquire a top-ranking position. If you have any concerns regarding website performance or page speed, contact us today!