Core Web Vitals is a buzzword today in the SEO community and website owners. Google considers these metrics paramount in measuring the overall user experience. These metrics contain three components: content loading speed, interactivity, and visual stability. Even if you use the best mobile app development services, you need to keep these metrics in mind.
The Web vitals metrics are divided into two categories: Core Web Vitals and Non-Core Web Vitals.
The Core Web Vitals are:
- Largest Contentful Paint (LCP)
- First Input Delay (FID)
- Cumulative Layout Shift (CLS)
The Non-Core Web Vitals are:
- Total Blocking Time (TBT)
- First Contentful Paint (FCP)
- Speed Index (SI)
- Time to Interactive (TTI)
Why should you care about Core Web Vitals?
Ignoring Core Web Vitals could be the biggest mistake any online business owner will make in the present-day scenario. No matter if you are using the best ways to optimize your website, you still need to pay heed to these metrics and their business impact. There are some strong reasons behind it.
First, visitors love fast sites because they are easy and pleasant to use. The crux is, you can make more money by providing a great user experience.
Second, these metrics have become a ranking factor. While a major shift isn’t expected soon, its importance will continue to grow. You can boost your search engine ranking by lowering these metrics.
Third, passing these metrics assessments will likely result in fewer users retreating to the SERP. It is because you are providing a good user experience.
Enlightening our publisher partners
Readwhere Ad Exchange believes in empowering publisher partners by continuously educating them on the latest technology. We realized that our partners were not fully aware of these crucial metrics and could lift their business returns by boosting conversions. To enlighten them on the same, we conducted a webinar on ‘The State of Core Web Vitals’ on 16th December 2021.
Attended by almost 200 publishers, the highly informative webinar was hosted by Arpit Vishwakarma, Strategic Partnership Development Manager, and Saurabh Rajpal, Web & Search Ecosystem Consultant. As a web and mobile app development company, it is our duty to keep our partners up to date and partner with their success journey.
Core Web Vitals has seen an upsurge in the last few days due to its efficiency and potential to bring fruitful results in organic traffic and online conversions. It is time; you simply can’t overlook the significance of these metrics. This is high time when our publisher partners should focus on qualifying the Core Web Vitals assessment to continue excelling in their growth and business performance