Google has recently released its September Core Update, which can be overwhelming for all SEO fanatics. The recent core update is an extension of the changes that began with the May 2022 Core Update.
The algorithm began by recognizing content based on simple search keywords and evolved towards a singular objective—to meet the user intent. Well, the role of Helpful Content update is also the same.
However, due to the very nature of search engines, it will take some time to catch up and beat the usual culprits. Also, these recent updates mean that brands with a more serious approach can get more attention from search engines.
So, from now Google will demote the low-value content and push more valuable content up. You may come across varied search results for similar queries as a user. This will bring more quality and variety to search results. So again, marketers or content producers need to pay more attention to the audience than the search engine.
What are Core Google Updates?
According to Google, core updates are regular changes that aim to improve search quality and keep pace with the ever-changing web. These updates affect many indexed pages, and each core update tweaks the algorithm by which Google ranks web pages.
For instance, some sites may witness a gain or drop in ranking, but Google explains that website owners shouldn’t perceive them as errors or violations of webmaster guidelines. It is also possible that previously under-rewarded pages may start performing well.
Here is what you can do:
Well, it is much early to assess this update’s overall impact but below are a few conclusions that can be drawn from it and help websites to perform better.
Diversify content to address more user queries
After this update, pay more attention to addressing user queries. Post informative content regularly that can help users find valuable information. Customers who invest time in learning about the usage of products are 60% more likely to purchase your services or products.
Create content with clear user intent
Google appreciates content pieces with clear user intent. Try writing content that can match the user intent and help them access the information they have been looking for. Post a variety of content—long form and short form—to redirect users at different funnel levels.
Stick to your niche
This may sound familiar, but you need to recapitulate it in your content development. In today’s world, you don’t really need to offer everything. Instead, focus on a sizeable audience segment looking for a particular product or service. Address the queries of this niche aptly to develop a bunch of loyal customers.
A well-research piece of article never fails to attract readers. As a brand, your services or products must be unique, and your content should be able to project that uniqueness. Niche content can build trust and thought leadership for the brand.
Adding value to your users’ lives makes your users content, which is what the search engine giants strive for. The September 2022 core update is a step forward in the same direction. If you are looking for a flawless mobile website, get in touch with us today!