When we talk about potential revenue, website monetisation takes the top spot nowadays. Google AdSense has made it relatively easy by emerging as the largest ad platform in the world. After doing the quick setup, your website can start earning ad revenue right away—with Google doing most of the work for you.
If you are looking for the best ways to optimise your website or already running ads, here are some tips to maximise your Google Adsense revenue.
Tip #1: Create unique content
With the more informative content you publish, your website gains visibility making it more attractive for advertisers. Creating high-quality video and long-form content are two ways to achieve it.
Long-form content- content that’s roughly 600 to 2000 words can contribute to website growth. It is because the more text is there to read, the more time visitors will spend. Writing lengthier topics allows more keywords that can enhance website ranking too. So, it is like a double-edged sword with multiple benefits.
Writing lengthy articles isn’t the only way to grow your website—creating more videos is another way. Research shows that content that includes catchy videos results in higher engagement and revenue generation.
Tip #2: Pay attention to UX
Website trends keep changing, so it is better to consult with a web and mobile app development company to stay updated. As a publisher, you need to closely monitor your website behaviour and optimise your user experience (UX). Having the best content quality and ad placement won’t help if your website loads slow, isn’t mobile-friendly and has other kinds of problems.
There are plenty of tools available nowadays to improve your site’s UX, but you can also contact a pwa development company for further guidance.
Tip #3: Follow best ad placement practices
More website ads views correspond to more revenue generation. However, it may sound easy but challenging to implement. Ads should be placed that won’t clutter your pages or negatively impact UX.
Placing ads beside your website’s most popular content is a popular practice. However, avoid cluttered layouts and place ads on easily identifiable positions. Never click your own ad, as this kind of practice is strictly prohibited.
Tip #4: Partner with an Ad Ops provider
Monetising your website is an effective way to boost revenue. However, truly maximising your ad revenue takes a lot of time and effort. You can reach out to Sortd as the experts here can suggest you the best ad optimisation practices to maximise your ad revenue.
The experts here can implement, optimise and maintain your advertising, thereby taking away all your stress and hassle.
Tip #5: Move to Google Ad manager
When your website revenue starts increasing, it is the perfect time to switch to a better ad management platform.
Google Ad Manager offers the potential to generate more revenue from ads while assisting publishers to simplify the ad serving process. This way, publishers can manage and deliver ads to multiple distribution channels such as desktop and smart TVs.
Start increasing your ad revenue now
Making revenue via website ads is a great monetization option today—only if you know how to go about it. With Google AdSense, it becomes fairly easy, and we can also further simplify the entire process for you. All you have to do is just give us a call! We are among the top mobile app development companies in India with a knack for website optimization, ad optimization, app development, and other services to make your website a huge success!
