In this fast-paced world where everyone is running short of time, users want instant access to information on their mobile devices. Smartphones have literally brought a whole world to a small screen where you can find almost anything. And this trend is going to stay! So, businesses not acquainting with this trend may lose ample growth opportunities.
The apps like Uber, WhatsApp and others have one thing in common. They operate on common technology and, i.e., location-based services (LBS). You might be surprised to know that geolocation technology is present in over 90% of apps these days. It allows the mobile apps to deliver personalised recommendations and cater the audience more effectively. This eventually contributes to enhanced business growth and revenue.
The location-based apps are constantly expanding, making them one of the leading trends that will likely rise soon. If you have not noticed this trend yet, don’t fret! With this blog, we will unfurl the essentials of location-based mobile apps but make sure you consult with the best android app development company to get one.
How do these apps work?
It’s an application that allows businesses to provide various services depending on the user’s location by utilising geolocation technologies and geographical details based on cell tower data, enabled by Wi-Fi or GPS signals or cellular connectivity.
Benefits of location-based apps
Using geolocation technology in apps helps offer multiple insights about trends, users, and more, enhancing the overall business performance. It enables serving the users as per their needs and demands. Wondering how?
Precise and quick services
Based on location data, the organisations can offer solutions exactly when and where they are needed. It assists in building a loyal customer base. For instance, a brand like Ola has leveraged huge benefit by utilising GPS technology. It allows detecting the exact location of the person requesting the ride.
This is one of the most significant benefits of these apps. The power of personalised content never fails to impress the users. Almost 80% of customers prefer to make a purchase decision when brands can offer them customised experiences. And geolocation apps support targeting the users based on their physical location along with promotions or discounts to increase the brand’s popularity.
Real-time updates and information
It helps keep businesses and users informed by allowing them to send real-time alerts of events to customers in proximity. If you sense that a customer is spending too much time in your retail shop and cannot make up their mind, you can still sweeten the deal by sending a notification to them instead of losing them altogether.
You can expect to create an effective communication channel when you get a mobile app developed by a reputed smartphone app development company like us. A mobile app establishes direct communication between a business and its customers. It is pretty easy to grab the users’ attention by merely sending app notifications. You can also increase footfall by effectively managing content based on the shopping pattern of your customers.
The technology involved in developing a geolocation app
Below is the list of technologies that are used to develop location-based apps.
Some must-have features of location-based apps
As discussed above, app users can receive notifications about discount deals, offers, information regarding upcoming events, and other details. It is also possible to send real-time alerts. Make sure you use the best cross-platform framework 2022 for smooth performance.
Map as an interface
It enables one person to view the precise location of another in real-time. Zomato and Uber are two examples.
Location-based information can be extensive. The app users can easily filter the content based on their preferences and get alerts only on the selected topics.
There are many benefits that you can enjoy by developing a mobile app. As a mobile app development technology pioneer, we enable publishers to build their own mobile websites via Sortd. They will also be able to develop their mobile app soon through a revolutionary solution. It will be a completely DIY platform that will help publishers build their mobile apps without any reliance on app developers. Because we want our publisher partners to grow and make the best use of our next-gen mobile solutions.
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