Three Video Viewability Best Practices for Publishers
Video is the most engaging and highly consumable content format in the present-day scenario. Every business is opting for a video-first approach after witnessing this format’s potential and success rate. Though it’s a very engaging format, it has its own...
Tips for publishers to increase ad viewability
Ad viewability directly impacts publisher revenue. Do you know about the average publisher’s viewability rate? It is approximately 57%, meaning the remaining 43% of ads are never seen. Merely placing ads on a website doesn’t necessarily ensure they would be...
6 Tips to Reduce Bounce Rate
Bounce rate is the percentage of website visitors who leave after viewing only one page. A high bounce rate can indicate slow loading times, poor content, or user experience. A poor bounce rate negatively impacts your SEO and conversions. If...
SachBedhadak: A multifunctional mobile app is live!
The rising number of mobile phone users inevitably supports the increasing demand for mobile apps. Achieving business goals and exceeding users’ expectations can become even more challenging in the absence of a mobile app, and we totally understand it. This...
Webinar on GA4 Features, Roadmap, and Pricing
Google is sunsetting Universal Analytics on July 1, 2023, which means after this date, it will stop tracking any data. So, if you haven’t migrated to Google Analytics 4, this is the time when you should seriously consider doing it. ...
How to arrest app uninstalls?
In the ever-competitive app domain, apps need help retaining users. It will be difficult for an app developer to keep the users if it doesn’t deliver well, as there are many competitors. When a user downloads an app and removes...
The Benefits of Using WordPress for Website Building
WordPress is one of the most popular Content Management Systems (CMS) available today. It provides a powerful, yet easy to use platform for website owners to create, manage and publish content with ease. With WordPress, users can create stunning websites...
Tips to check if your website is mobile-friendly
A mobile-friendly website is a must, especially when more than half of the global internet users browse over mobile devices. In this blog, you will learn about checking if your website is mobile-friendly, but before this, you need to know...
Ad formats that every publisher must know
Advertising has emerged as a powerful revenue source for publishers. However, it needs to be used tactfully to leverage the maximum benefits. Publishers should use different ad formats because it allows them to diversify their revenue stream and increase their...
All you need to know about Google Spam Algorithm Update
Google regularly updates its algorithms to improve the quality of search results and to combat spam. These updates can directly affect the visibility and ranking of your websites in search results, especially if the site is found to be engaging...