Content is one of the most important things that brings a number of users to a particular website. Talking about Search Engine Optimization(SEO) content, it is all about the audience. As the search engine algorithms have become more sophisticated over time, it is necessary to write and present the content in a sophisticated way as well.
Perks of RCI & NCI for Publishers: Manish Dhingra in conversation with Satyanarayana Bolla, Co-founder of Gulte.com
Team Readwhere is working continuously for the betterment of the publishing industry by educating the publishers regarding the Google News Initiative and its benefits. In the webinars, Readwhere team members are focusing on spreading knowledge about Web Vitals along with its core components viz. Largest Contentful Page, First Input Delay, Cumulative Layout Shift. On the other hand, they are also making the publishers familiar with Realtime Content Insights and News Consumer Insights and the best ways to gain more audience and revenue with the same.
COVID- 19 has not just updated the way of our living but also the way we earn. Several businesses have suffered due to the strict lockdowns imposed all over the world. However, as things are opening up, various businesses are also coming up with creative solutions to earn and serve their customers. The print media business has observed a great shift in the work process due to the pandemic. This has been equally tough on the publishers and the readers.
During the unprecedented times, several businesses are suffering and striving hard to sustain. However, considering the situation as the new normal, we all have to figure out a way to keep things going on. Google News Initiative (GNI) is an initiative by Google to assist journalism and publishers during such times. Readwhere along with GNI is trying to make this happen for publishers all over the country. With this initiative by Google and Readwhere, publishers can keep their business going by creating engaging content.
COVID-19 has changed the pattern of a normal life for the entire world. The current situation for several businesses is uncertain and it is time for everyone to help each other move further. The news and media industry has also suffered due to the lockdown and the pandemic. Several businesses are trying to survive and come up with out of the box ideas to keep the work going in the news and journalism industry with innovations and smart work.
Life hasn’t been the same for everyone across the world in 2020. Everyone is dealing with an intense cycle of staying safe indoors all the time. People are working out, becoming great chefs, reading about the COVID- 19 daily updates, working or studying from home and many more. In the end, we are all trying our best to get through this and doing various things to stay sane while the pandemic slows down.
In the webinar series to help the publishers and advertisers, Team Readwhere came up with a complete package of features that every publisher would love. In the webinar, ‘Features to Drive Revenue’ presented by Mr Anubhav Bhatnagar, Product Analyst at Readwhere presented the unique features built by Team Readwhere to assist the publishers in taking a step ahead towards revenue growth and profit.
We at Readwhere try our best to help all the publishers and advertisers during this pandemic outbreak by sharing the best information they can through webinars. As our clients responded well to our ideas presented in the past webinars, we decided to continue the trend. In addition to our webinar series, we came up with yet another informative session on AMP for Advertisers & Ad Networks presented by Mr Rajeev Rakshit, Chief Strategy Officer and Mr Vaibhav Singh, Creative Technologist at Mediology. This webinar was conducted on 7th May 2020.
We all walked into the new decade with lots of hopes and desires to take our business to a whole new level. However, 2020 didn't turn out to be a fruitful year as the COVID- 19 outbreak is causing a lot of turbulence at present. The current economic condition and mass quarantines are affecting various businesses all across the globe. There is a significant disruption in the way marketers are advertising and businesses trying to be functional.