In the webinar, Buck the Trend, Maximise Revenue by Mr Rajeev Rakshit, we discussed the Vision 2020 for the publishing industry and talked about the future of advertising and marketing. At Mediology, we make efforts to take digital advertising one step further and help the marketers reach the consumers in an effective and efficient way.
With the current condition of COVID- 19 outbreak, as the economy is suffering, the advertising business will also be witnessing ups and downs in the business. Rajeev explained about all the industries that have been affected and will have an effect in the near future.
It is a time for all the stakeholders to work together and fight the crisis with empathy for all the partners. We discussed what happens during and after the economic scenarios due to the pandemic.
Here is a link to the webinar for you: Watch Now
In the webinar, we discussed the most efficient investment brands in the business.
Figures to notice
Did you know that 13% of the overall digital spend in India will be led by Fast-moving consumer goods (FMCG)?
Around 45% of all local retail purchases that will be driven online. It will be further followed by 11% for automotive, 11% for telecom, 8%for e-commerce and 7% for Banking, financial services and insurance (BFSI). There is a traffic decline and growth for various industries due to the outbreak. Finance, food, healthcare and media are doing well whereas travel, advertising, eCommerce, telecom etc are suffering. There is a significant 70% growth for the total digital visits among the top digital news sites.
Strategy to move forward
Dealing with the tough times, we believe that meeting our goals can be done by keeping our clients on priority. We need to ensure that the brand partners are comforting their consumers just as we are comforting them as every business will have a different set of challenges. The power of partnership, community and support is vital in this crucial time and hence working together is the only way out.
We value creativity
We help brands to spend their money in terms of advertising and help them grow their business. We help them in looking towards progress with a different perspective. The most exhaustive reach that a marketer in the digital world can go for is what you’ll find in Mediology. We believe in focusing on the three V’s of the business which are Video, Voice and Vernacular. Being a technology firm, we shape up your business in a way that innovation is guaranteed. With creativity and technological development, we help you get better than before.
We develop unique and innovative solutions for the client and then we blend it with the extensive and exhaustive reach that we have in the advertising area. Your strategic business needs, solution with creativity and technology is what we take care of.
If you wish to take your business and brand name to a new level, we have got you covered.
Feel free to reach out to us @ firstname.lastname@example.org