Learn everything about Google Ad Manager and its 8 Updates
A free platform, Google Ads Manager, facilitates marketers to push their ad efficiency and reach the target audience by using the extensive interrelated advertising options available in Google Ads. The platform allows marketers to boost customer engagement by promoting products...
Can you rank a website without backlinks? Let’s find out!
Are you looking to rank a website without backlinks? Well, you need to have a strong backlink profile to rank well in search engine results pages (SERPs). However, many people think that your website can’t just rank without backlinks, but...
5 Tips to Increase Ad Revenue from Website
Some publishers believe that increasing website traffic is the only way to push ad revenue from their websites or blogs. While increased traffic generally does escalate ad revenue, the publishers are still losing a lot of potential ad revenue. An...
Here are The Best Ways to Monetise Your Mobile Traffic
The number of internet users is expected to reach 5.3B by 2023, advocating the rise of digital businesses. Many businesses have moved online after the pandemic because, during the lockdown, people had to do almost everything remotely. You may have...
Explore the List of Best SEO Tools to Enhance Your Website Rank
SEO tools are the essence of every SEO campaign. However, the overwhelming number of these tools can act as a deterrent to selecting the right ones. Less advanced SEO professionals may feel lost in this exhaustive list, while experienced ones...
10 Tips to Improve Website Page Load Speed
In this fast world, having a fast-loading website is a crucial factor for both user experience (UX) and search engine optimisation (SEO). Users nowadays expect a fast-loading web page to instantly access the information they are looking for on the...
Why should publishers choose a sticky leaderboard?
Publishers are constantly exploring ways to improve their ad revenue, whether through trying out new formats, arranging additional ad spots, or joining a new network. Similarly, advertisers are always looking for opportunities to project their products or brands in front...
Tips to strike a perfect balance between user experience and Ads
As a publisher, you must be having some pages that generate more revenue than others. Similarly, your metrics may also reflect that some pages have higher bounce rates. Some publishers may even think that a higher bounce rate translates to...
Native Ads: How Publishers Can Get The Most Out of It
For publishers, native ads have the potential to accelerate their revenue generation without causing them to alienate users, search engines or advertisers. However, some publishers make mistakes as they strive to leverage the benefits of these natural-looking advertisements. To attract...
How can publishers get benefitted with automated publishing?
Thanks to the paradigm shift towards digital transformation, automation is able to touch upon almost every industry quickly. As per a report by McKinsey, about 66 percent of organisations have automated at least one business function, and this percentage is...