The technique of search engine optimization for your site traffic must be changing with time, but your content will always remain the critical aspect. Several content marketers have their ways to optimize and showcase content on their website. It may be the fancy webpage content or the informative blogs that you write for your customers. One thing that always remains the same is the essence of your content viz—keywords for your site and content.
Content is one of the most important things that brings a number of users to a particular website. Talking about Search Engine Optimization(SEO) content, it is all about the audience. As the search engine algorithms have become more sophisticated over time, it is necessary to write and present the content in a sophisticated way as well.
During the unprecedented times, several businesses are suffering and striving hard to sustain. However, considering the situation as the new normal, we all have to figure out a way to keep things going on. Google News Initiative (GNI) is an initiative by Google to assist journalism and publishers during such times. Readwhere along with GNI is trying to make this happen for publishers all over the country. With this initiative by Google and Readwhere, publishers can keep their business going by creating engaging content.
COVID-19 has changed the pattern of a normal life for the entire world. The current situation for several businesses is uncertain and it is time for everyone to help each other move further. The news and media industry has also suffered due to the lockdown and the pandemic. Several businesses are trying to survive and come up with out of the box ideas to keep the work going in the news and journalism industry with innovations and smart work.
When we talk about content consumption on mobile devices, a good native app is every publisher’s choice. It provides a greater & stable user experience but it is costly to make. It comes with the fear, what if the users don’t like it. On the other hand, PWAs are web apps which run on mobile browsers on all platforms. So it’s essentially a single code base, behind all instances.
Technology has grown tremendously over two decades. Remember the time when internet surfing was such a big deal and creating a website was extremely expensive? Today, we walk with the internet in our pocket and converting our business ideas into reality does not sound like an impossible task. Thanks to the ever-improving technology trends.