Why should publishers choose a sticky leaderboard?
Publishers are constantly exploring ways to improve their ad revenue, whether through trying out new formats, arranging additional ad spots, or joining a new network. Similarly, advertisers are always looking for opportunities to project their products or brands in front...
How can publishers get benefitted with automated publishing?
Thanks to the paradigm shift towards digital transformation, automation is able to touch upon almost every industry quickly. As per a report by McKinsey, about 66 percent of organisations have automated at least one business function, and this percentage is...
New Year and New Beginning with Tribune E-Paper with Paid Subscription
The new year is all about new hopes, beginnings, and resolutions. Although the last couple of new years had an unexpected start due to Covid 19, we have come out stronger. The pandemic may have altered the way of our...
Webinar: Leveraging Your Audience to Accelerate Ad Revenue
Empowering and pushing the ad revenue of our publisher partners is the heart and soul of Readwhere Ad Exchange. With the aim to fulfill this vision, we are currently working on GNI APAC Digital Growth Program, designed to help small-to-mid-sized...
Enhancing Security for Our Publishers via Introducing Digital Contracting System: Zoho Sign
As we all know, the world is steadily migrating to digital work, which tends to be more efficient, transparent, and error-free, so why should we lag behind? Our motto is to leverage the latest technology so that our publishers can...
Introducing chatbot RIA for Enhanced Customer Service and Experience
Readwhere Ad Exchange strives to push the ad performance of publishers across the nation by using best ad practices and available technology. As a progression to this approach and to empower our publishers further, we are introducing chatbot RIA. This...
Webinar on Basics of Digital Advertising
With the aim to help small and mid-sized news organisations achieve digital success, Readwhere Ad Exchange held a webinar on Basics of Digital Advertising on 12th January 2022. Held under GNI APAC Digital Growth Program, the webinar was hosted by...
Multiple Customer Management: What publishers need to know
The ad industry is continuously evolving with the introduction of new technologies. One such introduction is done by Google recently in the form of Multiple Customer Management (MCM) while phasing out Scaled Partner Management (SPM). Before explaining this transition, it...
Webinar: All You Need to Know About Google News Initiative (GNI) 2.0
After the massive success of GNI last year, Readwhere is all set to launch its Google News Initiative (GNI) 2.0 in collaboration with Google. To introduce and inform the publishers about the same, both the companies together conducted a webinar...
Top 5 fashion and lifestyle magazines you should read before 2020 ends
Fashion is not only about the trending clothes and shoes, it is much more than that. Various aspects of fashion including lifestyle, health, travel, food and many more together make the world of fashion. The top fashion and lifestyle magazines...