5 SEO Trends to Look For in 2023
As we are paving our way further into the digital age, it is becoming essential for businesses to have a robust digital presence. A strong SEO strategy can be the foundation of achieving this. In simple words, SEO is the...
Seven types of metrics Publishers need to know
We are living in a data-driven world where nothing can quash the importance of data. With massive data to track, it is difficult to easily miss important ones. In this blog, we are going to cover some essential metrics that...
Five methods to grow your online business
With the development of digital space, we can see a surge in online businesses, which has emerged as an excellent way to work and earn independently. However, growing an online business can be a little challenging if you don’t know...
8 ways to advertise and promote your business in 2023
The way of advertising and promoting your business has constantly been changing over the years. Digital ad spending has increased significantly, especially after Covid-19 where most companies had to operate remotely. With 2023 approaching, now is the time to capitalize...
Why you can’t escape the app economy anymore
Millions of apps are being launched every day, making the app economy more pervasive across the globe. ‘App Economy’ has become a powerful tool for businesses looking to amplify their revenue and slew user engagement opportunities. The app economy covers...
Learn the key benefits of Google Analytics 4
In the coming days, you will only have Google Analytics 4 to track the user journey and associated metrics of your website as Google has announced the sunsetting of Universal Analytics. There are some stellar differences between both them. We...
Frequently Asked Questions About Google Analytics 4
A lot has been happening over the Google Analytics 4 especially after Google announced the sunsetting of Universal Analytics. It is a piece of big news for marketers as well as publishers. To enlighten our publisher partners on the same,...
First Input Delay: Everything publishers need to know about FID issues
Every business website strives to rank on Google’s first page in this highly competitive digital world. However, it is a strenuous task due to the ever-changing nature of Google algorithms. As propagation of its user-centric approach, Google introduced its Core...
5 Powerful Tips for Creating Mobile-Friendly Content
Most of us are well-versed with the importance of creating a mobile-friendly website for enhancing user experience and boosting your SEO efforts. We only see mobile-friendliness through the lens of responsiveness, but it goes much beyond it, including best mobile...
What makes GA4 better than Universal Analytics? Let’s find out!
You must have heard about Google sunsetting Universal Analytics (GA3); only Google Analytics 4 will be available after July 2023. This is the best time when you should consider migrating to GA4 amp pages. In this blog, we will share...