All you need to know about Contextual Advertising
Contextual advertising has grown significantly in recent years and will only gain momentum due to its privacy-centric regulations. A large portion of publishers and advertisers use contextual ads due to ample reasons. What is Contextual Advertising? It is a type...
Leveraging Google Analytics 4 for Cross-Platform Measurement
In the era of multi-device and multi-channel interactions, understanding user behavior across various platforms has become crucial for businesses to make informed decisions. Google Analytics 4 (GA4) is a powerful analytics tool that offers advanced capabilities for cross-platform measurement. It...
Innovations in Journalism: New Tools and Techniques for News Publishers
In today’s digital age, journalism is constantly evolving to keep pace with technological advancements. News publishers continually embrace innovative tools and techniques to enhance their storytelling, engage their audience, and adapt to the changing media landscape. From data journalism and...
Maximizing Advertising Revenue: Strategies for Publishers
In the present-day scenario, publishers face the ongoing challenge of generating sustainable revenue to support their content creation efforts. One of the main sources of income for publishers is advertising revenue. However, with increasing competition and changing consumer behavior, it...
Boost Your App’s Visibility with App Store Optimization
Considering the fact that there are approximately 6.897 million apps available on both the Google Play Store and Apple App Store, it is becoming increasingly difficult for app publishers to get their apps recognized by their target audience. As a...
Unlock Actionable Insights: Harness Google Analytics 4 to Drive Business Growth
In today’s data-driven world, businesses of all sizes rely on data to make informed decisions and drive growth. Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, offering enhanced features and capabilities to help businesses extract actionable...
SEO Tips for Publishers to Maximize Their Audience Reach
In the competitive media industry, publishing good content doesn’t guarantee a good search engine ranking. Posting relevant content will only do half the job. In this article, you will find some essential SEO tips for publishers that will help strengthen...
Tips for publishers to get their article onto Google News
Publishers rely heavily on website traffic to grow as a brand and yield higher ad revenue. Well, you can quickly achieve this by getting your articles published on Google News. Many publishers think it’s a tough nut to crack while...
A brief guide on how online businesses can become future-ready
The rising digital connectivity has not only given rise to online businesses but also added to the extensive competition. With rapidly changing technology and customer preferences, online businesses must stay ahead of the curve and become future-ready. In this blog,...
By improving page speed experience on Mobile Web, Uttra News boosts ad revenue by 484%
The challenge Uttra News focuses on the local news of 9 districts of Uttarakhand, India. Apart from trending news, it also covers national, and International news. Uttra News was seeing a falling trajectory in their website traffic and advertising revenue....