Maximizing Advertising Revenue: Strategies for Publishers
In the present-day scenario, publishers face the ongoing challenge of generating sustainable revenue to support their content creation efforts. One of the main sources of income for publishers is advertising revenue. However, with increasing competition and changing consumer behavior, it...
Boost Your App’s Visibility with App Store Optimization
Considering the fact that there are approximately 6.897 million apps available on both the Google Play Store and Apple App Store, it is becoming increasingly difficult for app publishers to get their apps recognized by their target audience. As a...
Unlock Actionable Insights: Harness Google Analytics 4 to Drive Business Growth
In today’s data-driven world, businesses of all sizes rely on data to make informed decisions and drive growth. Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, offering enhanced features and capabilities to help businesses extract actionable...
SEO Tips for Publishers to Maximize Their Audience Reach
In the competitive media industry, publishing good content doesn’t guarantee a good search engine ranking. Posting relevant content will only do half the job. In this article, you will find some essential SEO tips for publishers that will help strengthen...
Tips for publishers to get their article onto Google News
Publishers rely heavily on website traffic to grow as a brand and yield higher ad revenue. Well, you can quickly achieve this by getting your articles published on Google News. Many publishers think it’s a tough nut to crack while...
A brief guide on how online businesses can become future-ready
The rising digital connectivity has not only given rise to online businesses but also added to the extensive competition. With rapidly changing technology and customer preferences, online businesses must stay ahead of the curve and become future-ready. In this blog,...
By improving page speed experience on Mobile Web, Uttra News boosts ad revenue by 484%
The challenge Uttra News focuses on the local news of 9 districts of Uttarakhand, India. Apart from trending news, it also covers national, and International news. Uttra News was seeing a falling trajectory in their website traffic and advertising revenue....
How publishers can boost website traffic with tag pages and internal linking
It is challenging to constantly get traffic from Google search, especially when the search algorithms keep changing. A higher rank on major search engines is crucial for any modern publishing business to survive and succeed. There are multiple ways to...
What news publishers need to know about ChatGPT?
ChatGPT has been a buzzword lately, especially in the IT sector, which relies upon coding or programming. However, if you take a close view, it has the potential to transform the publishing industry as well due to its dependence on...
Effective ways to optimize website landing pages for lead generation
The world of online businesses and digitization is expanding exorbitantly. As people have started spending more time online, it has become challenging for website owners to hold the attention of their users. What is even trickier is to capture their...