How publishers can boost website traffic with tag pages and internal linking
It is challenging to constantly get traffic from Google search, especially when the search algorithms keep changing. A higher rank on major search engines is crucial for any modern publishing business to survive and succeed. There are multiple ways to...
What news publishers need to know about ChatGPT?
ChatGPT has been a buzzword lately, especially in the IT sector, which relies upon coding or programming. However, if you take a close view, it has the potential to transform the publishing industry as well due to its dependence on...
Effective ways to optimize website landing pages for lead generation
The world of online businesses and digitization is expanding exorbitantly. As people have started spending more time online, it has become challenging for website owners to hold the attention of their users. What is even trickier is to capture their...
Three Video Viewability Best Practices for Publishers
Video is the most engaging and highly consumable content format in the present-day scenario. Every business is opting for a video-first approach after witnessing this format’s potential and success rate. Though it’s a very engaging format, it has its own...
Tips for publishers to increase ad viewability
Ad viewability directly impacts publisher revenue. Do you know about the average publisher’s viewability rate? It is approximately 57%, meaning the remaining 43% of ads are never seen. Merely placing ads on a website doesn’t necessarily ensure they would be...
6 Tips to Reduce Bounce Rate
Bounce rate is the percentage of website visitors who leave after viewing only one page. A high bounce rate can indicate slow loading times, poor content, or user experience. A poor bounce rate negatively impacts your SEO and conversions. If...
How to arrest app uninstalls?
In the ever-competitive app domain, apps need help retaining users. It will be difficult for an app developer to keep the users if it doesn’t deliver well, as there are many competitors. When a user downloads an app and removes...
The Benefits of Using WordPress for Website Building
WordPress is one of the most popular Content Management Systems (CMS) available today. It provides a powerful, yet easy to use platform for website owners to create, manage and publish content with ease. With WordPress, users can create stunning websites...
Tips to check if your website is mobile-friendly
A mobile-friendly website is a must, especially when more than half of the global internet users browse over mobile devices. In this blog, you will learn about checking if your website is mobile-friendly, but before this, you need to know...
All you need to know about Google Spam Algorithm Update
Google regularly updates its algorithms to improve the quality of search results and to combat spam. These updates can directly affect the visibility and ranking of your websites in search results, especially if the site is found to be engaging...