A detailed guide on Google Analytics 4
Most of us are aware of the fact that Google recently announced the sunsetting of Universal Analytics in June 2023. So, if you have been holding switching to Google Analytics 4, your time is almost up. Though this may sound...
What is Ads.txt and why you should update it
Ad fraud has been a prevalent problem in digital marketing, which is not going to settle down anytime soon. According to eMarketer, ad fraud costs the advertising industry around $6.5 billion annually. Businesses have looked for various ways to resolve...
Sortd Apps for news publishers
A powerful platform to amplify your content distribution and yield revenue. We have seen a spike in the figures of mobile apps due to the ease of access, unified services, and mobile-friendly experience they offer. Mobile apps are like a...
A Brief Guide on the SORTD 2.2 Version Update
Amid the ever-changing technology, how can we stop SORTD on a single version update? Our team work constantly on innovation and refinements. This is why we keep updating SORTD periodically so our publisher partners can enjoy the finest features that...
All you need to know about location-based mobile apps
In this fast-paced world where everyone is running short of time, users want instant access to information on their mobile devices. Smartphones have literally brought a whole world to a small screen where you can find almost anything. And this...
Keyword Ranking: Tips to Track Your Google Rankings
Keyword rank tracking (also known as SERP tracking or position tracking) is the practice of regularly monitoring a website’s rank in search engines for a keyword. It greatly impacts your lead generation, web traffic, and conversions. The higher you rank...
How is AI-generated news transforming digital publishing?
Artificial Intelligence (AI) is a buzzword in today’s era. From Instagram showing you a feed related to your past searches to Netflix telling you what you should watch, AI has become our daily buddy now. Machine Learning has improvised the...
5 Pro Tips to Improve Core Web Vitals in 2022
Google has introduced multiple ranking signals to assess and measure websites. The most recent one is Core Web Vitals (CWV). If you are not optimising your site for these vital metrics, you might be losing your chances of ranking better...
Ten tips to master SEO content writing
Getting organic traffic that leads to conversion is the ultimate goal of any digital marketing strategy. And the best way to achieve it is by getting better rankings on Google. A robust SEO strategy can help you get there. But...
Sortd Super Apps: A gateway to high content engagement and monetisation
The rising popularity of software as a service is contributing to a new trend—the shift from single-purpose to multi-purpose apps—also known as Super Apps. A super app is designed to provide multiple services under one mobile platform. In short, you...