SEO tools are the essence of every SEO campaign. However, the overwhelming number of these tools can act as a deterrent to selecting the right ones. Less advanced SEO professionals may feel lost in this exhaustive list, while experienced ones may be a little reluctant to try new SEO tools because they are so much accustomed to the tools they have been using for years.
This blog will provide a list of 450+ SEO tools classified into various SEO categories to help enrich your SEO activities. Below is a simple list of SEO tools, but it is worth considering for elevating your SEO model.
Things to keep in mind regarding this SEO tool list
- Some tools fall into multiple categories, such as Semrush, because it offers many different tools, so there may be some repetition in a few cases.
- This is not a closed list, but there is a scope to add more items in it. The list will give you a brief idea of the available tools.
- If you are searching for the best ways to optimise your website, this list can help.
- The tools are not presented in any specific order.
All-in-one SEO tools
These tools are designed for various SEO purposes, such as keyword tracking, keyword research, crawling, etc. The list is following:
| Semrush (PAID/FREE TRIAL) | semrush.com |
| Seobility (PAID/FREE BASIC VERSION): | seobility.net |
| OnPage Champ (PAID/FREE BASIC VERSION) | onpagechamp.com |
| Topvisor (PAID/FREE TRIAL) | opvisor.com |
| SEO Power Suite (PAID/FREE VERSION) | seopowersuite.com |
| Lipperhey (FREE) | lipperhey.com |
| Conductor (FREE) | conductor.com |
| Site Analyzer (FREE) | site-analyzer.pro |
| SEO Clarity | seoclarity.net |
| Serpstat (PAID) | serpstat.com |
| Searchmetrics (PAID) | searchmetrics.com |
| Majestic SEO (PAID/FREE TRIAL) | majestic.com |
| SpyFu (PAID) | spyfu.com |
| Siteimprove (PAID) | siteimprove.com |
| Marketing Miner (PAID) | marketingminer.com |
| Morning Score (PAID) | morningscore.io |
| Botify (PAID) | botify.com |
| Clusteric (PAID) | clusteric.com |
| Majestic SEO (PAID) | majestic.com |
| LinkResearchTools (PAID) | smart.linkresearchtools.com |
| Cognitive SEO (PAID) | cognitiveseo.com |
| WooRank (PAID/FREE TRIAL) | woorank.com |
| SE Ranking (PAID/FREE TRIAL) | seranking.com |
| URL Profiler (PAID/FREE TRIAL) | urlprofiler.com |
| Ahrefs (PAID/FREE TRIAL) | ahrefs.com |
| Moz Pro (PAID/FREE TRIAL) | moz.com |
| Raven (PAID/FREE TRIAL) | raventools.com |
| ContentKing (PAID/FREE TRIAL) | contentkingapp.com |
| Ryte (PAID/FREE TRIAL) | en.ryte.com |
SEO tools for Google – The SEO tools from Google are probably the most important ones out of all. The best part is all of them are free.
| Google Search Console AMP report (FREE) | https://search.google.com/search-console/not-verified?original_url=/search-console/amp?utm_medium%3Dreferral%26utm_campaign%3D6155685&original_resource_id |
| GSC Manual Actions Report (FREE) | https://support.google.com/webmasters/answer/9044175?hl=en |
| GSC Security Issues report (FREE) | https://support.google.com/webmasters/answer/9044101?hl=en |
| GSC Links Report (FREE) | https://search.google.com/search-console/not-verified?original_url=/search-console/links&original_resource_id |
| GSC Crawl Stats Report (FREE) | https://search.google.com/search-console/not-verified?original_url=/search-console/settings/crawl-stats&original_resource_id |
| URL Inspection Tool (FREE) | https://support.google.com/webmasters/answer/9012289?hl=en |
| URL Parameters Too(FREE) | https://www.google.com/webmasters/tools/crawl-url-parameters |
| URL Removals Tool (FREE) | https://search.google.com/search-console/not-verified?original_url=/search-console/removals?utm_medium%3Dreferral%26utm_campaign%3D1663419&original_resource_id |
| Remove Outdated Content Tool (FREE) | https://search.google.com/search-console/remove-outdated-content |
| International Targeting report (FREE) | https://www.google.com/webmasters/tools/i18n?utm_source=support.google.com/webmasters/&utm_medium=referral&utm_campaign=%206059209 |
| Change of Address Tool (FREE) | https://support.google.com/webmasters/answer/9370220?hl=en |
| Robots.txt Tester (FREE) | https://www.google.com/webmasters/tools/robots-testing-tool |
| Natural Language API Demo (PAID/FREE TRIAL) | cloud.google.com/natural-language |
| Google Search Console (FREE) | https://search.google.com/search-console/welcome |
| Google Search Console Insights (FREE) | search.google.com/search-console/insights/ |
| Google Search Console Mobile Usability report (FREE) | Link |
| Google Search Console Coverage report (FREE) | Link |
| Google Search Console Sitemaps report (FREE) | Link |
| Google Search Console Crawl Rate Settings (FREE) | Link |
| Lighthouse (FREE) | developers.google.com/web/tools/lighthouse |
| Web.dev Measure (FREE) | web.dev/measure/ |
| Google Analytics (FREE) | analytics.google.com/analytics/web |
| Google Trends (FREE) | trends.google.com |
| Google Rich Results Test (FREE) | search.google.com/test/rich-results |
| Data Highlighter Tool (FREE) | google.com/webmasters/tools/data-highlighter |
| Mobile-Friendly Test (FREE) | search.google.com/test/mobile-friendly |
| Google PageSpeed Insights (FREE) | developers.google.com/speed/pagespeed/insights/ |
| AMP Test (FREE) | search.google.com/test/amp |
| AMP Validator (FREE) | validator.ampproject.org |
| Google Ads Keyword Planner (FREE) | ads.google.com/home/tools/keyword-planner/ |
| Check (FREE) | transparencyreport.google.com/safe-browsing/ |
| Google Similar Pages (FREE) | Link |
| Google Suspicious Site Reporter (FREE) | Link |
| Google My Business (FREE) | google.com/business |
| Google Disavow Tool (FREE) | search.google.com/search-console/disavow-links |
| Google Alerts (FREE) | google.com/alerts/ |
| Google Tag Manager (FREE) | tagmanager.google.com |
| Google Structured Data Testing Tool (FREE) | Link |
| Google Structured Data Markup Helper (FREE) | Link |
| Google Open-Source Projects (FREE) | Link |
| Test My Site (FREE) | thinkwithgoogle.com/feature/testmysite/ |
| Google Search Console Core Web Vitals report (FREE) | Link |
| Chrome Web Vitals (FREE) | Link |
| Chrome User Experience Report (CrUX) (FREE) | Link |
| Google Safe Browsing Check (FREE) | transparencyreport.google.com/safe-browsing/ |
SEO tools for crawling and auditing – You can perform a technical SEO audit with the help of these tools. Since it’s a complex work, you may see some overlapping of tools from other categories.
| Ahrefs Site Audit (PAID) | ahrefs.com/site-audit |
| Serpstat Site Audit (PAID) | serpstat.com/site-audit |
| DeepCrawl (PAID) | deepcrawl.com |
| WooRank Site Crawl (PAID/FREE TRIAL) | woorank.com/en/marketing-tools/site-crawl |
| Screaming Frog SEO Spider (PAID/FREE VERSION) | screamingfrog.co.uk/seo-spider |
| Sitebulb (PAID/60-day free trial) | sitebulb.com |
| Semrush Site Audit (PAID/FREE TRIAL) | semrush.com |
| Bing Site Scan (FREE) | bing.com/webmasters/help/site-scan/ |
| Bing Site Explorer (FREE) | bing.com/webmasters/help/site-explorer/ |
| Alexa Site Audit Tool (PAID/FREE TRIAL) | try.alexa.com/marketing-stack/seo-audit-tool |
| Moz Site Crawl (PAID/FREET RIAL) | moz.com/products/pro/site-crawl |
| Sleuth (FREE) | home.snafu.de/tilman/xenulink.html |
| Zadro SEO Auditor (FREE) | zadroweb.com/seo-auditor |
| SEO Workers SEO Analysis Tool (FREE) | seoworkers.com/tools/analyzer.html |
| Siteliner (FREE) | siteliner.com |
| Online Broken Link Checker (FREE) | brokenlinkcheck.com |
| Chrome Web Developer (FREE) | Link |
| Chrome Dev Tools (FREE) | developer.chrome.com/docs/devtools/ |
| BEAMUsUp (FREE) | beamusup.com/free-seo-spider/ |
| Link Miner (FREE) | Link |
| Ahrefs Webmaster Tools (FREE) | ahrefs.com/webmaster-tools |
| SEOptimer (PAID/FREE TRIAL) | seoptimer.com |
| SEO Site Checkup (PAID/FREE TRIAL) | seositecheckup.com |
| SEOLYZER (PAID/FREE VERSION) | seolyzer.io |
| SEOMATOR (PAID/FREE TRIAL) | seomator.com |
| HEADMasterSEO (PAID/FREE VERSION) | headmasterseo.com |
| ContentKing SEO Auditing Tool (PAID/FREE TRIAL) | contentkingapp.com |
| JetOctopus (PAID/FREE TRIAL) | jetoctopus.com |
| Cognitive Site Audit Tool (PAID/FREE TRIAL) | cognitiveseo.com/site-audit/ |
| OnCrawl SEO Crawler (PAID/FREE TRIAL) | oncrawl.com |
| Raven Website Auditor (PAID/FREE TRIAL) | raventools.com/site-auditor |
| Netpeak Spider (PAID/FREE VERSION) | netpeaksoftware.com/spider |
| URL Profiler (PAID/FREE TRIAL) | urlprofiler.com |
| HEADMasterSEO (PAID/FREE VERSION) | headmasterseo.com |
| Greenflare (FREE) | greenflare.io |
| Semrush Sensor (FREE) | semrush.com/sensor/ |
| Ryte Free SEO Tools (FREE) | en.ryte.com/free-tools/ |
| Siteliner (FREE) | siteliner.com |
| Site Guru (PAID/FREE TRIAL) | siteguru.co |
| Visual SEO (PAID/FREE VERSION) | visual-seo.com |
| Forecheck (PAID) | forecheck.com |
SEO tools for site speed and performance tools – Performance, speed, and Core Web Vitals are more important than ever, and with these SEO tools, you will be able to work in these areas with great detail.
| Chrome UX Report (CrUX) (FREE) | Link |
| Chrome DevTools Performance (FREE) | developer.chrome.com/docs/devtools/ |
| Lighthouse (FREE) | developers.google.com/web/tools/lighthouse |
| WebPageTest (FREE) | webpagetest.org |
| Web.dev Measure (FREE) | web.dev/measure |
| ContentKing (PAID/FREE TRIAL) | contentkingapp.com |
| DebugBear (PAID/FREE TRIAL) | debugbear.com |
| OnlineOrNot (PAID/FREE VERSION) | onlineornot.com |
| GTmetrix (PAID/FREE TRIAL) | gtmetrix.com |
| Layout Shift Generator (FREE) | defaced.dev/tools/layout-shift-gif-generator |
| Dareboost Website Speed Test (FREE) | dareboost.com |
| Website Grader (FREE) | website.grader.com |
| TREO Site Speed (FREE) | treo.sh/sitespeed |
| Dunplab Web Vitals Tester (FREE) | dunplab.it/web-vitals-tester |
| CLS Visualizer (FREE) | Link |
| Cumulative Layout Shift Debugger (FREE) | webvitals.dev/cls |
| Google Search Console Page Experience report (FREE) | search.google.com/search-console |
| Google Search Console Core Web Vitals report (FREE) | search.google.com/search-console |
| Wattspeed (FREE) | wattspeed.com |
| PageSpeed Compare (FREE) | pagespeed.compare |
| Batch Speed (FREE) | batchspeed.com |
| Google PageSpeed Insights (FREE) | developers.google.com/speed/pagespeed/insights |
| Cumulative Layout Shift GIF Generator (FREE) | Link |
| Experte Core Web Vitals Check (FREE) | experte.com/web-vitals |
Tools for Technical SEO – Below are some of the purely technical SEO tools that let you analyse specific areas of SEO and help you complete certain SEO tasks (for example, generate a robots.txt).
| Merkle Technical SEO Tools (FREE) | technicalseo.com/tools |
| SEO tools from Aleyda Solis (FREE) | aleydasolis.com/en/seo-resources-tools/ |
| Internet Marketing Ninjas Tools (FREE) | internetmarketingninjas.com/tools/ |
| Ryte Free SEO Tools (FREE) | en.ryte.com/free-tools/ |
| SEO Tools for Excel (PAID/FREE TRIAL) | seotoolsforexcel.com |
| Small SEO Tools (FREE) | smallseotools.com |
| Sheets for Marketers (FREE) | sheetsformarketers.com |
| BROWSEO (FREE) | browseo.net |
| Where Goes (FREE) | wheregoes.com |
| Robots.txt Generator | en.ryte.com/free-tools/robots-txt-generator/ |
| Bing Mobile Friendliness Tool (FREE) | bing.com/webmaster/tools/mobile-friendliness |
| Google Mobile-Friendly Test (FREE) | search.google.com/test/mobile-friendly |
| Structured Data Testing Tool (FREE) | Link |
| Rich Results Test (FREE) | Link |
| Htaccess Redirects Generator (FREE) | aleydasolis.com/htaccess-redirects-generator/ |
| Siege Media Ember Code Generator (FREE) | siegemedia.com/embed-code-generator |
| Mobile-First Index Tool (FREE) | technicalseo.com/tools/mobile-first-index/ |
| RankRanger Schema Markup Generator (FREE) | Link |
| Classy Schema Structured Data Viewer (FREE) | classyschema.org/Visualisation |
| Schema.dev Structured Data Testing Tool (FREE) | schema.dev/schema-tester/ |
| Ahrefs Webmaster Tools (FREE) | ahrefs.com/webmaster-tools |
| XML Sitemap Validator (FREE) | xml-sitemaps.com/validate-xml-sitemap.html |
| W3C Markup Validator (FREE) | validator.w3.org |
| Wayback Machine (FREE) | archive.org/web/ |
| XML Sitemaps (FREE) | xml-sitemaps.com |
| JavaScript Rendering Check (FREE) | Link |
| Rendertron (FREE) | render-tron.appspot.com |
| Map Broker XML Sitemap Validator (FREE) | ipullrank.com/tools/map-broker/ |
| SEO Workers (FREE) | seoworkers.com |
| Copyscape (FREE) | copyscape.com |
| EasyRedir (PAID/FREE TRIAL) | easyredir.com |
Conclusion – The above-mentioned tools can efficiently strengthen your SEO activities while enhancing the chances of positive outcomes. However, we offer mobile app development services but can always guide our clients to improve SEO activities. These tools will indirectly contribute to enhancing the brand’s visibility and growth.
