It is challenging to constantly get traffic from Google search, especially when the search algorithms keep changing. A higher rank on major search engines is crucial for any modern publishing business to survive and succeed.
There are multiple ways to boost your search traffic, but one of the most effective ways is to structure your content by creating the right tag pages and robust internal linking structure.
This blog will share some actionable tips to boost your SEO traffic by creating the right internal linking and tag pages.
Why is it crucial to build rich tag pages?
Creating tag pages can enhance your authority for specific topics within the Google ecosystem. This means creating a tag page, and links from all articles will build up authority for this topic on Google. Building authority in this way offers two benefits. Firstly, your tag page will rank on Google. When someone searches for your business name, Google will rank your page higher in the search results.
Secondly, all news articles listed on the tag pages will also be ranked higher in the Google search results when Google assigns authority to your website on a topic. This stands true for the Top Stories box, which can help you attract higher traffic.
What are publishers doing wrong?
The most common mistake publishers make when building tags is categorizing content internally without thinking about SEO. You see tags created such as ‘exciting’ which don’t align with the search intent.
So, what tags should you create?
The main rule you should keep in mind is that you only create tags for topics related to your website’s main topic, and there is a reasonable amount of traffic. This is because the main reason to create tags and tag pages is to attract huge search traffic. You can also use various online tools available or install plugins in wordpress for this.
After creating tags, it is worth making a specific tag page that can list every tagged article. This creates a lucrative repository for visitors to discover other articles with that specific keyword. Your internal linking will become better after building this.
How to create tag pages that attract Google traffic?
After creating the tags and tag pages, ensuring they rank higher in Google search results is crucial. How can you achieve this? You can use the below methods for this:
1. Apt internal linking
A link connects one webpage to another and acts as a recommendation for Google. More recommendations translate to a higher Google search engine ranking. If you want to make the most out of your tag pages, create as many internal links as possible.
Add links to other tag pages
This is another way to enhance your internal linking structure and the ranking of your tag page. For example, when you have a tag page about WordPress and plugins, you can also add links to the tag page of all wordpress plugins and the best plugins for wordpress free. All of these connections will help Google understand your website structure much better and give the pages a higher ranking.
Add links to important tag pages in the footer
Another interesting way to help your tag page rank better in Google search results is by adding links to your most essential tag pages in the footer. Because the footer is visible on each webpage, you are creating many backlinks at scale, which are highly valuable for Google.
2. Use the right meta content
This content includes a meta title and meta description, determining how your page is displayed in the Google search results. This is essentially the page’s billboard, so you need to ensure it is compelling.
Meta title should be catchy and contains the main keyword
Each tag page should have a captivating meta title, and it should also include the main keyword. This way, Google can better understand what the page is all about and for which keywords the page should rank well. More compelling content will lead to higher clicks.
Optimize your meta description
The above is also applicable to the meta description. Make sure that your meta description is intriguing to encourage users to click. Again, the more clicks, the higher the Google ranking. If you have no clue about your current meta titles and description, some websites can help you identify the same.
3. Add the right content
Adding the right content can help Google understand what value your web page offers visitors. It can also help to rank the web page for more keywords.
Focus on the right set of keywords
Make sure you include the most critical keywords around your tag, also keywords that relate to the tag. You can use a keyword tool to find the supporting keywords.
Another way to add relevant content to your tag page is to add the frequently asked questions and their answers. You can also use a popular SEMRUSH tool named keyword Magic for this.
Add relevant internal links
Another way of boosting the link structure of your website is to add links to related articles from within your articles. This way, you can create relevant internal links and push the click-through rate from articles.
Don’t put all your related article links at the bottom; you should include them natively within your paragraphs or in between content. This can significantly boost your click-through rate to associated articles.
With the above tips and tricks, you should be able to attract higher website traffic through effective tag pages and internal linking. If you want to enhance the performance of your mobile website, then contact us today.