In the ever-competitive app domain, apps need help retaining users. It will be difficult for an app developer to keep the users if it doesn’t deliver well, as there are many competitors.
When a user downloads an app and removes it, this is an indication that something is wrong. To arrest user churn, it is essential to understand when and why the app was uninstalled. The developer must increase active app installs and usage to grow its revenue.
If you are one such developer who struggles with high app install churn, then you can utilize the below-mentioned tips to understand and decrease the app uninstalls.
1. Measure what matters.
The first step for any app developer is to measure the uninstall rate. This should include measuring and reviewing when the app was uninstalled and the sources from where the app was uninstalled. And then find out the reason for uninstalling. This helps to find the underlying issue with performance or any app feature.
2. Create a ‘wow’ first experience.
Because the uninstall rate is the highest on the first day, it is absolutely important to create a wow first experience. Creating a seamless onboarding journey will help the user easily navigate and understand the app features.
3. Deliver on your promise.
Do not indulge in adding more underperforming features. If the users’ expectations are not met, it can lead to higher user churn.
4. Inform your users about your app before downloading
Create a strategic onboarding journey for the user to tell about your app and its features. Use video ads, gifs and a descriptive app store page highlighting the main app functions. The more users understand your app, the less likely they will uninstall it.
5. Keep your app top-of-mind
To prevent uninstalls, implement an app engagement plan. Make use of all available channels – push, email, retargeting, social & personalization. Make sure the user experience is optimal, and avoid overexposing your users. Sortd takes an exciting approach by utilizing AI to deliver automated notifications for trending content. It helps in higher app open rate and engagement.
6. Listen to your users.
Implement a two-way feedback mechanism to hear what your customers say. Converse with users on social media, ratings & reviews & in communities. Make sure to tackle negative feedback by not only reaching out to users but also by addressing issues within the app.
7. Respect your users’ privacy and ensure data security
Device comprehensive user privacy and data security features. Inform users about the data your app captures and how it intends to use it. A privacy-compliant app sees a lesser app churn than a non-compliant app.
8. Define in-app KPI milestones to understand where users exit
Measure in-app events to track user activities. It will help to understand the user flow and find the points inside the app where the user becomes inactive. For example, if a user cannot cross a particular level in the game and is not willing to pay for an in-app purchase, the chances of uninstalling the app will be high. This can be measured and the developer can pivot the user via promotion or rewarded ad.
9. Ensure regular updates
The app developer must invest time and effort in regularly updating an app. This will ensure that the app utilizes the latest version of the platform APIs to deliver maximum performance.
Publishers of all sizes rely on Sortd to deliver rich content and better engagement to their customers and increase revenue with high-quality, customizable mobile web solutions. With lightning-fast native app creation, Sortd works to build your brand bigger and better. Contact us to set-up a demo today.
