Keyword rank tracking (also known as SERP tracking or position tracking) is the practice of regularly monitoring a website’s rank in search engines for a keyword. It greatly impacts your lead generation, web traffic, and conversions. The higher you rank on the SERP, the better.
Although rank tracking can be done in multiple search engines, it’s commonly used to monitor rankings in Google organic search. Amp Google Analytics 4 is also used for tracking purposes at times.
How to check your rankings
There are two major ways to monitor your Google rankings:
- Check the keyword ranking manually
This involves manually typing your target keywords into Google one by one and seeing where your site appears in the search results.
If you decide to manually check your keyword rankings, just sign out of your Google account. Use a private browser session, and search from the exact location that your target audience searches from.
- Use a rank tracking tool
Nowadays, multiple tools automatically check where your site ranks for specific terms. These tools also track how your rankings have changed over time. Some keyword rank checker tools are Semrush, SE Ranking, Moz, and WooRank.
Why is keyword rank tracking important for SEO?
Tracking your keywords ranking is crucial in determining the effectiveness of your current SEO strategy. For example, you published ten new landing pages on your website. With rank tracking, you can see how the rankings for these pages have improved over time.
Keyword rankings can help you identify why your organic traffic from Google suddenly fluctuates. For instance, if your organic traffic went up by 30% over the last month, it can be challenging to find out the reason using only Google Analytics (ga4 amp). However, with keyword ranking, you can get the exact data around each keyword that led to the increase in traffic.
Guide to track keyword rankings with Semrush
Semrush has a dedicated Google rank tracking tool, and it is known as Position Tracking. Here are some specific steps for getting rank tracking set up for your site in Semrush.
Step 1: Set up a project
Go into the main toolbar and select the “Projects” section. Click on the “Create Project” button. See the image below for reference.
Now create a project name and enter your website’s homepage URL.
Step 2: Now set up position tracking for your keywords
After setting up the project, click on “Position Tracking”.
Select the search engine and device you want to use for tracking (in most cases, users select “Google” and “Mobile”). Specify a location if applicable.
Now add the keywords you want to track into the given space:
Now click on “Add keywords to campaign” and hit “Start Tracking”. You can also get weekly updates about the same over your email.
Step 3: View your keyword rankings
After a short time, you will see your current rankings appear. You can see your rankings in the project dashboard and in the “Position Tracking” feature itself. You will be able to compare your rankings in the “Overview” report in the Position Tracking tool after some time:
Now check the “Overview” report to see how your site performs in search through the “Ranking Overview”.
After setting up position tracking, check your rankings regularly (at least once a month). However, rankings fluctuate quite frequently. By checking the report, you can see how your rankings have changed over a period of time.
Either way, tracking keyword rankings is like the foundation of tracking SEO outcomes. So, you have taken the first step by setting it up! Also, look for the best ways to optimise your website for excellent SEO results.
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