Including links is possibly one of the most underrated treasures for SEO and content marketing. Just as keyword research and their placement play a key role in SEO, the same goes with links for SEO, content marketing and on-page optimization. Many of you are aware of including links on their content and pages. But how many of you are aware of how these links can benefit the page SEO and help in gaining traffic? Links are a key factor when it comes to the ranking of a webpage.