In the webinar, Masters of Yield, the best ways to optimise revenue for the publishers were discussed. The webinar was conducted at 3 pm, 26 March 2020 for all our publishers working from home. We all have to stay indoors to stay safe but that doesn’t stop us from learning from each other. Jitin Choudhary from team Mediology, looking after online partnerships at Readwhere AdExchange conducted this webinar. The agenda of the webinar was making the publishers aware of the best practices to get faster page loading and more visitors.
Here is the link of the complete webinar for you- Watch Now
We always try to come up with innovative ideas to help our publishers in growing the business because your business is our responsibility too. Often publishers have a plethora of ideas for their website or some doubts that they need to take care of. Here are the key points discussed in the webinar:
Ad Strategies to efficiently improve your Adsense
As Adsense had evolved over the years, which also means you can find a plethora of features that can help publishers to grow and optimize. Let’s take a look at some of the features in brief.
Auto Optimise: Allows Google to improve your ad and you can further make modifications as per your choice. Auto Optimise definitely saves your time.
Async Ads: Uses asynchronous ad code to help your site load faster and gain more visitors.
Full-Width Ads: Makes a perfect fit for mobile ads as it appears based on the screen size of the mobile. These are definitely better-looking ads on mobile devices and helps in revenue gain.
Responsive Ads: Works both for mobile and desktop which gets customized w.r.t the screen size of the user.
Along with these features, one can also increase the revenue by basic practices like placing ads on the top of the page and increasing the number of articles written on a daily basis along with niche content. Also, placing ads on top of a page is always a good practice.
Understanding active view & recommendations to improve active view & click-through rates
Here is an interesting fact for you!
Did you know how and when your ads are more viewable?
A display ad is considered viewable when 50% of an ad’s pixel are in view for at least 1 second. For a video ad, 50% of the same is in view and should be playing for at least 2 seconds.
Being a publisher, you must have also come across a common question:
Does the ad placement on the page make an impact in improving the active view?
Well, it definitely does. Always remember that the most viewable position is right above the fold and not top of the page. Similarly, the size of the ads matters equally. The most viewable ad sizes are vertical units as they are visible on the screen for longer as users move around the page.
Also remember, not all above the fold ads are always viewable but it is more impactful when it is below the fold. Viewability of content varies across various industries considering the choice of the users. Always remember, page speed is directly proportional to the time spent by a user on your site. Hence your page speed should be good for both mobile and desktop, with low bounce rate and good quality of traffic.
AdManager rules for revenue improvement
To begin with, one should know the difference between waterfall and bidding. Waterfall is an old technology where a publisher never had the bidding option. In waterfall, a passback mechanism is utilized where the real-time bids are not considered. However, in the Unified Bidding, the best payer is considered by comparing all the demand partners and bids in real-time. Furthermore, we have second-price auction which was used in earlier times. Now it has been replaced with the first price auction where the publishers with the highest bid can get the inventory without paying any additional cost. These are some basics you should consider, rest of the Unified Auction rules, Adx rules and the best practices are explained in the webinar.
Exchange bidding dynamic allocation or Open Bidding
Dynamic allocation is a process that helps in optimizing every impression. Ad Manager helps you earn the highest price for every ad impression with Dynamic Allocation. In the open bidding process, Ad Manager selects the best-trafficked line item to compete in the unified auction. EBDA is a perfect fit for publishers as they gain increased global competition and demand of inventory. Being a simplified auction process, it reduces the time involved in payments, it reduces the load latency and complexity for partner tags, reduces complexity and independently approves and onboard the demand partner.
RW-UNITY, Readwhere Unified Auction Platform
Now that you have learnt about the major aspects of increasing your revenue, let’s introduce you to a suitable platform that can help you achieve your goal. RW- UNITY by Readwhere doesn’t only help publishers with the inventory space but also bring multiple setups to create three different layers of demand auction. With Readwhere, you can increase your site traffic and get your business going. In the webinar, we have completely mentioned how RW-UNITY will make your job easier and how the ads will be displayed. This simple platform with open source technology to run unified auctions is what you need to consider for your growth.
So if you wish to get associated with Readwhere, feel free to get in touch with us at and we will help you maximize your ad revenue with minimum effort.
Drop a mail @ firstname.lastname@example.org
We’ll be happy to help.