The challenge :
Mid-Day is one of the oldest and most pioneering publications in Mumbai. It is a 41-year-old brand that primarily focuses on local news. Mid-Day.com faced two major challenges: High website page load time and low advertising revenue. The teams were aware of the importance of low page load time for increased user engagement, reach and revenue, but they needed help to improve them.
The results are as follows:
- 33% increase in Page Views
- 30% improvement in Page Load Time and Page Performance Score
- 25% increase in overall revenue
Mid-Day looks forward to working further with GNI
“For a news website like Mid-day, which strives to be at the forefront of all innovation and technological advancement, GNI has been a big support. Gaining measurable insights, decoding the core web vitals, and deriving implementable results are the three main
factors that have helped Mid-day become one of the leading news websites. GNI played a vital role in building our understanding of technology and charting out our roadmap to growth.”
Vikram Kene, General Manager, Music Broadcast Pvt Ltd.