Communication has revolutionized after the inception of The Internet. Businesses nowadays heavily rely on apps to provide customers with better services and user experience. Digitization, optimization, and monetization have become the foundation and essence of the success of online businesses. At Mediology, we try to align these three with groundbreaking technology to engineer ultra-modern and futuristic tech solutions.
To assist India TV to launch a nationwide photography competition, we created ‘Click Mania App.’This app is no less than a technological marvel on account of the fact that it utilizes ‘serverless technology’. Click Mania is a photography contest organized by India TV that invites participation from all smartphone users across the nation. The contest was launched on World Photography Day, and we are related to share its massive success with you.
The whole contest revolves around harnessing the potential of User-Generated Content (UGC) that has emerged as an influential content medium lately. The primary reason behind this trend is that customers find UGC way more reliable. Also, it can fuel your marketing strategy by ensuring rich social proof, high customer engagement, and cutting through all the noise.
We have received entries from 2854 ardent photographers willing to showcase their talent to a global audience. The app and its smooth interface made the entire contest smooth, hassle-free and user friendly. Every user account and their submission is reviewed and approved by three jury members before publishing the content.
At the launch of this app, Varun Mittal, Vice President-Technology, Mediology Software, said, “Today, in this competitive world, where the technology ecosystem is continuously evolving, developers are facing failure due to the wrong choice of the mobile application development platform. As a technology partner, we care about things like time-to-market and maximizing ROI for the business.
So, we decided to build the application using Flutter as a hybrid platform and serverless technologies running on AWS to fulfil the needs of the business. Our team of developers was experimenting, configuring, and scaling faster with the serverless architecture. This directly translated to greater productivity. Glad to see a cost-effective, scalable, and resilient release.”
The photographs should be clicked by smartphones only and shouldn’t be edited in any way were among the few conditions levied by India TV. These criteria allowed naïve photographers to showcase their shutter skills with high confidence. Total 14556 photographs were uploaded on the app, making it a big hit. Images from 31 states and Union territories were uploaded that advocate the reach and impact of this contest.
We strive to create innovative products that can help enterprises achieve their business objectives effortlessly and economically.
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