Engagement is the key to success and growth for every business. Having a brand presence on digital media adds up to the engagement as well as your brand value. Lets no more call 2020 as a year of set back for the digital industry. Let us focus on the opportunities it has created for several brands to step into the digital world. Let us learn and compete with the digital presence of other brands. It is absolutely essential for businesses to always connect with consumers and stay relevant. In the last decade or so, many consumers have made a habit to find what they want online and boost their online traffic. According to a Salesforce survey, 85% of consumers conduct research before they make a purchase online. Among the most used channels for research are websites (74%) and social media (38%). Consequently, businesses need to have an effective digital strategy to increase brand awareness and grow. This is a huge percentage depended on the internet to make a purchase. As a brand, you would never want to miss out any opportunity to create a loyal customer online that recognizes your brand identity. SEO, digital marketing strategies and brand awareness are some major things to focus on. After all, who doesn’t want their brands to be visible to the end-users on the very first page of the search engines or trending on social media? Being digitally active gives your brand an ideal platform to communicate with consumers effectively. It gives you the opportunity to find your voice as who you are as a brand and what sets you apart from your competitors. More than just your website, your digital presence expands to all the touch-points a consumer may have with your brand online. While this does indeed include your website, it can also include areas outside of your reach, such as the conversations about your brand on social media and online reviews. In order to put your best foot forward in front of consumers, consider boosting all aspects of your brand presence on digital media.