We are living in a digital world, and native advertising is one of the various ways digital marketers use to connect with their target audience. At Sortd, we strive to make this journey smooth, effective, and profitable. We provide an array of digital solutions that can help businesses amplify their marketing efforts and get the most out of them. Now let’s talk about some important reasons to use native advertising for your digital campaign.
High CTRs
Due to their adaptable design and in-feed placement, native ads often have higher CTRs than banner ads. These ads especially do well on mobile devices and tablets where people spend a lot of time. It is estimated that native advertising in virtual reality will grow exponentially, offering ample opportunities to create a customized experience for every customer. Combining native advertising with b2b ecommerce mobile app can open the door to abundant possibilities.
Cost-effective
Higher click-through rates lead to reduced costs per customer acquisition and per click. With the conversion rates held equal, the cost per action through native advertising will be lower.
High engagement
Consumers invest almost the same amount of time on reading native advertisements and the average publisher site. Of course, this depends on the quality of the content to start with.
Non-Disruptive
Consumers are turning smarter! The majority of consumers say they would prefer to learn about a brand through content instead of relying on typical advertising. Unlike traditional pop-ups, native ads act as an extension to the site content that aims to inform the users. By truly adopting the function and design of a given webpage, native advertising fits offers a seamless browsing experience to the average web user, making them likely to convert.
Results at scale
According to research, about 46% of brands are not sure that they feel the impact of their social media initiatives. With Facebook’s new algorithm deprioritizing posts from brands, businesses, and media. Companies are going to seek out some alternative ways of beating the competition and standing out.
Sophisticated targeting
Native advertising allows almost every kind of targeting one could ever imagine. This includes but not limited to demographic, contextual, psychographic, device-based, location-based, or intent-based. It is recommended to use the top mobile app development framework to get the most benefits.
Some survey respondents prefer ads tailored to their shopping habits and interests, meaning that personalized targeting available through programmatic native advertising is a gateway to new customers.
Easy attribution
Conversion attribution is easier with native advertising in comparison to other forms of programmatic ads. Attribution has become a lot easier with native because conversions are generally measured only after the click. Essentially, native advertising focuses on the post-click experiences where conversions are concrete in nature such as form fills, sign-ups, or even purchases make attribution easy to track.
Increased brand loyalty
Native advertising is not a mere tool of advertising, but it is a unique way to share your brand story. The combination of headline, imagery, and description allows advertisers to succinctly voice their message, represent their target demographic, and even give extra information on the values, benefits, and story behind the products or services. This is something beyond traditional advertisement that connects at a deeper level with the target audience and makes them loyal towards it.
Conclusion
Native advertising is a contemporary way of targeting customers. It is more intuitive, smart, acceptable, result-driven. At Sortd, we create native apps while utilizing the best framework for cross-platform mobile development.
