With the aim of sharing ideas with all the publishers associated with Readwhere Ad Exchange, a Google-certified publishing partner, the event was successfully conducted on 6 November 2019.
In this one day event, Readwhere Ad Exchange collaborated with Google, for rich learning and strategy planning for the growth of publishers in 2020. As we discussed the key aspects of a better future in the digital publishing world, we proudly call it ‘Pioneering 2020’.
The speaker from Google Mr. Ashish Aggarwal talked in his keynote about the future of digital publishing in India. Mr. Aggarwal focussed on the importance of content planning, programmatic ecosystem, mobile/ app strategy and all the tools that publishers can utilize.
Mr. Manish Dhingra, CEO and Co-founder Mediology Software, talked in the keynote about ‘Vision 2020’. With the rapidly growing content consumption in the country, we highlighted all the available and upcoming opportunities for the publishers to increase their revenue. Here are the 5 key takeaways of the session.
- Mobile-first Publishing: Digital media is contributing to the overall growth in the country. The reduced cost of data in the past few years has increased the number of mobile users drastically throughout the nation. This gives a chance to attract more users with video consumption because even if several people can’t read, everyone is fond of videos. Publishers should not miss this chance to gain the maximum from mobile users.
- Immersive Content Creation: Content is the king but impressive content is your trump card. We discussed various ways to create immersive and interactive content to lure the audience and making the most of industry SEO techniques.
- AI & ML in Publishing World: This is the best and easy way to attract numerous users by investing minimum time and effort with maximum benefits. Creating impressive videos with Readwhere’s fabricate based on AI & ML is an efficient way to grow more. Along with these auto-notifications, trending stories, deep learning can also be managed with AI & ML.
- Monetization in 2020: 2020 brings with it new content formats and new avenues for revenue generation. Subscription-based unique and quality content is taking a share from ads based revenue. Publishers need to be equipped to take advantage of this shift in the industry.
- Technology Superiority: All the mentioned key takeaways won’t be possible without the best usage of technology. The entire architecture utilized along with the changing and better options available, it is necessary for the publishers to understand how equipped they are. With the updating technology trend, the publishers should also be aware of implementing the same to be in the game and gain profit.
The publishers came up with multiple questions to grow their revenue and deliver quality content to their audience. Team Mediology was more than happy to answer all the questions and help the publishers for a better and innovative future. With this huge success, we focus to make 2020 a rocking year, full of innovations and progress.