We are living in a data-driven world where nothing can quash the importance of data. With massive data to track, it is difficult to easily miss important ones. In this blog, we are going to cover some essential metrics that publishers must track to improve online operations. You can measure some of these metrics on ga4 google analytics. So, let’s get started!
- Number of Page views: This is the total number of pages visited by your audience.
- Notification Count: This is the push notifications count on the app and website both.
- SEO visibility: The visibility of the story content in search results linked to Webmaster tools.
- Social Share Count: The number of times your post link is shared on various social media platforms.
- Page Views/ Session: Number of pages a user visits in a single session.
- Number of sessions: The number of times a user has visited your website.
- Number of unique users: This is the number of unique users per month. This also includes interacting with your website and quantifying your efforts outside your website.
- Split of Traffic from sources: SEO, Direct, social media, push notifications, Referral, and campaigns. You can check this on google analytics 4 amp.
- Mailers: Number of recipients and number of times to whom mailers with story links have been sent.
- Campaign: Campaigns that are run for marketing purposes.
Once you have users on your website, the next set of metrics that you should track is their engagement with your content. Some of the important metrics are:
- Bounce Rate: The percentage of times when a visitor has left without performing any action.
- % New Users: This is the number of new users.
- Average Session Duration: This includes the time spent in each session by your website users.
- Call to Action: Number of times your users clicked a call-to-action link or button. This can also include clicks on the advertisements that are shown to visitors.
- Likes & Shares: Number of times the page is liked or shared from your website.
- Comments: Number of comments dropped by users on your content.
After your audience has started interacting with your website, the next set of metrics is required to help you understand your audience better. This allows you to learn where they are coming from.
- Geography and Language: The geographic location of your website visitors. This is quite relevant for judging the revenue potential on your platform.
- Audience Interests: This is a type of audience classification to upsell or target ads more effectively.
- Browser, Operating System and Technology: The percentage of people using different OS such as Windows, Android or iOS. The browser and technology they use. This allows you to optimize your page for better performance.
- Demographics: The age group, income group and sex of your audience, which helps get the information of your website visitors.
Most publishers usually check only the end results of their activities, but the editorial metrics are a must to help you assess and improve your team efforts. Some of the important metrics are the following:
- Number of shares: Number of shares on the social media stories.
- SEO Visibility and keyword density: The number of keywords used in content and their search volume.
- Number of stories per day: This is the total number of stories a person writes daily.
- Word Count: It is the number of words in a story.
- Time spent on story: Total time spent on stories.
- Engagement of story: Time spent by user and comments collected on the story apart from editorial inputs. Knowing if your foundational technology is performing according to your users’ expectations is also essential. These metrics help you to track the following:
- Site speed: Average time taken for a webpage to load.
- Bounce rate: Number of visitors who closes the web page before it is fully loaded.
- Revenue by page: This is the revenue generated per page.
- eCPM: The total revenue generated per 1000 page views on your website.
- Page size: This is the average size of the page including images.
- AMP page load time: The time taken for an AMP page to load.
- Ad impressions: Total number of ads shown to your customers.
- Ad Coverage: Total ads served for the requests sent.
- Active views viewable: Total served ads which clients can view.
- Split of Ad revenue: This is the division of revenue based on ad revenue.
- CPC: Cost per click for ad units served under revenue per click bidding.
Publishers need to set up a tracking mechanism to track these metrics efficiently. How your website performs and its usefulness for the audience can be easily identified by monitoring the above metrics. You can also contact us for further information in this regard.