Every new year brings new hopes, enthusiasm, and positivity to work towards achieving our life goals. As we are stepping into the new journey of 2023, let’s take a few moments to share with you all what kept us going in the year gone by. We worked on exciting and challenging projects that helped us leverage our expertise, added to our experience, and helped us emerge as an industry leader. However, we are yet to achieve many milestones—empower our publisher partners, help businesses leverage the advanced technology and cultivate our partnerships further.
We kickstarted the year 2022 with a dynamic project named Google News Initiative – Advertising Labs. As part of this program, we collaborated with Google to help Indian publishers optimize their website advertising. A total of 158 publishers from all corners of the country participated in this program, making it a big hit. We conducted a detailed diagnosis of their website performance to identify the problem areas. We also prepared a fairly descriptive diagnostic report outlining improvements in parameters related to technical search optimization, page speed, and advertising placements and formats. It was a threefold series comprising two sessions and one panel discussion. The first session was based on “Setting up the basics of digital advertising”, and the second was on “Leveraging your audience to accelerate ad revenue”. The panel discussion was designed around “Best practices on building effective and sustainable digital advertising businesses”.
Readwhere Publishing Platform got a major update last year as we launched our enterprise offering on a Pay as you Go, model. This model will help publishers grow their ePaper and advertising revenue without worrying about servers, costs, quality, uptime, etc. So, whether you publish daily, weekly, fortnightly, or even monthly, we have got you covered. We opted this model after considering its multiple benefits, including flexibility, lower upfront costs, etc.
One of the biggest happenings of this year is SORTD. It is our mobile-first content publishing and distribution platform that went live as a WordPress Plugin. SORTD facilitates the creation of state-of-the-art content delivery capabilities for robust content distribution and extensive reach. Users can quickly create next-generation PWA, AMP, Native Apps and connected TV apps in a few clicks. SORTD can be your gateway to enhanced recirculation, 100% page speed insights, app-like interface, constructive mobile SEO and faster performance. We can proudly say that SORTD is a fine blend of technology, innovation and art.
Content consumption and distribution require catering for the demands of various audience cohorts. We acknowledged this requirement and launched the SORTD web stories platform to help publishers jazz up their old or dull content. With the help of this platform, publishers will be able to create and publish visually rich and appealing stories. Web stories offer a new way to communicate and connect with audiences online and can be an effective tool for SEO, marketing, storytelling and more.
We also started our operations in Dubai to expand our global footprints. Our international team worked with some leading agencies and brands to deliver high-yield brand solutions campaigns. All these campaigns were designed and executed for brands like Amazon, Western Union, CentrePoint, and Prime Video, to name a few. We took these initiatives with a long-term aim to cultivate robust advertiser-publisher connections, thereby bolstering the advertising ecosystem.
The key areas of focus in the year 2022 were platform growth, education, and higher revenue for our publisher partners. We also worked rigorously towards enhancing customer and advertiser satisfaction.
As we are stepping into 2023, we remain committed to growing our offerings further. Digitization has become a harbinger of growth and success, especially in the post-pandemic world. We hope that in this new year, we continue to partner in the growth of our clients and bring empowering solutions for publishers as well as advertisers.
Have a Happy New Year and a prosperous year ahead.
