Getting organic traffic that leads to conversion is the ultimate goal of any digital marketing strategy. And the best way to achieve it is by getting better rankings on Google. A robust SEO strategy can help you get there. But there is more to it!
SEO writing is a must because it acts as the foundation of any SEO strategy. If you want to gain in-depth insights about SEO writing, continue reading!
What is SEO writing?
It is the process of writing content that can potentially rank on the first page of search engines such as Google. This is done by researching relevant keywords and creating optimised content to answer the user’s intent.
If the content is created without optimisation, it may not come across as search engine friendly, and the crawlers may not even understand what the page is all about. You can check the content performance on amp google analytics 4.
Why is it important?
SEO writing plays a crucial role in helping content rank better on Google. If the content is not optimised properly, it will appear on back pages that users rarely check.
A study has found that the first result on the first page gets clicked on by over 28% of users. After the first result, the percentage drops with each page spot. With SEO writing, you can quickly get there.
Ten magical rules of SEO writing
1. Understand Google’s Algorithm
Before starting, understand the latest algorithms of Google. As the largest search engine, you must know how to drive more traffic to your blog.
Google update the search algorithm regularly so that the high-quality pages get ranked. It is because Google strives to make it as effective as possible.
When you understand what Google is looking for, you can better deliver it.
2. Write for humans
Understand your audience and write for them. SEO copywriting is a part of SEO, which plays a crucial role in backlinking. The content you write should attract backlinks from other sites as it will improve its SEO.
Therefore, the copy that you write should be able to cater for humans first and search engines later. If it is keyword-stuffed or sounds too robotic, it will attract fewer users.
3. Write long-form content
After the Google Panda 4.1 algorithm update, the long form and informative content is rewarded. Google also penalise thin or low-quality content.
A good rule of thumb is to have at least 1,000 words of high-quality content on each page. Shorter pages may not have enough information or complexity for the current algorithms.
Writing long-form content also gives you the liberty to serve the information in catchy formats such as tables or lists.
4. Learn the art of finding keywords
You need to know about conducting keyword research and picking the best set of keywords for your content. Learn to assess the popularity of the main keyword and how to choose long-tail keywords. Whether you plan to build apps for ios and android or a website, keywords have their own role to play.
Often, the main keywords for a topic have too much competition. Hence, it is better to consider keywords with a low search volume.
An SEO copywriter should be able to assess the amount of competition for each keyword and choose the best ones for content.
5. Use various content types
A great web page may impart information in a variety of ingestible formats. These often include other media formats, such as video, infographics, etc., to help readers quickly understand your offerings.
Avoid too much text or break it into small paragraphs for easy reading.
6. Make every sentence unique
Search engine algorithms always reward unique content. If the content is copied from another page, it may get marked as spam and penalised by Google.
Multiple free tools are available online to check plagiarism and help SEO copywriters craft unique copies. You can always rephrase the content in your own style.
7. Use related words
The latest Google algorithms look for related words used with the selected keywords. This informs the search engine that the content is on topic. It isn’t essential to research the exact related words, but they should revolve around the topic you are writing upon.
8. Link to high-quality sites
Using links as information citations is a great way to show where the information comes from.
However, make sure you don’t use information sources from low-quality sites. If you link the content to spammy sites, the content on your page will also be considered spammy. So, always link to high-quality websites only to smartly monetise mobile traffic.
The whole purpose of search engines is to make quality information available universally, which can be achieved by linking top-notch websites.
9. Use plenty of subheadings
Regardless of how narrow your topic is, it can always be segmented with subheadings. This also allows you to insert keywords with a natural flow smartly.
Breaking up the text with subheadings makes it easier for readers to find the exact information they are looking for.
In SEO writing, you not only consider the ranking factors of search engines but also focus on meeting user demands. Because if you successfully meet user requirements, you will automatically favour the position of your page in the SERPs.
10. Write meta information
Every piece of content you write must contain a meta tag and meta description. This allows search engines to display a short description of your posted content.
Also, write a catchy title tag that will be displayed as the title of the page. The title you write should not exceed 70 characters (a limit set by Google). The meta description should not be over 160 characters.