Most business owners are now well aware that Search Engine Optimisation is crucial in attracting potential customers. However, SEO constantly keeps changing, and you need to stay on top of the latest trends to ensure maximum effectiveness. It means if you are still following the age-old SEO tactics, you may get no results at all. So, following the latest SEO practices regardless of the best mobile cross-platform framework is imperative for a good online ranking. The fact is that older strategies are not only ineffective in the present SEO landscape but using outdated tactics can even lead to adverse outcomes. To help our publisher partners get the most out of SEO practices and ensure that they see maximized results, here are the top three SEO trends to follow in 2022.
Artificial Intelligence will continue to grow
Artificial Intelligence (AI) is changing the way people interact with content online, and AI will also play a crucial role in SEO. Google’s AI algorithm RankBrain will likely become one of the most important ranking factors for Google’s search engine results pages (SERPs) in 2022. Since Google rolled out this update, many businesses have wondered how it will impact SEO. How can you draft your content strategy for the AI algorithm?
While Google has not shared any internal details, experts believe that user experience is one of its primary ranking criteria. It means that the amount of time users spend on a website and click-through rate will be the major factors that RankBrain will prioritise. Even if you are thinking to build apps for ios and android, you still must pay close attention to such SEO tactics.
A shift to Long-Form content
To make sure that you attract and engage your website visitors, you need to switch to a long-form content strategy. Long-form content of over 3,000 words has proven to attract more traffic and engagement than short-form content. Shifting to long-form content can significantly enhance your search rankings. However, if you want the long-form content to be successful, create content to keep readers engaged.
To keep your readers engaged, it is crucial that you break up your content into various sub-sections, including H2 and H3 subheadings, as this will make it more understandable. The objective is to make your content easy to read and ingest for readers, especially on mobile devices, as large font sizes of text can look intimidating to many readers. Try to include backlinks at the top and bottom of the content to make it more effective for SEO.
Mobile-Friendliness is critical for Google Rankings
Mobile-friendliness has always been a crucial component of SEO even before Google official made it a ranking factor. However, it has become vital than ever to optimise your mobile device’s content. It means that the search engine looks at the mobile version of your website first for ranking purposes. This trend didn’t come as a surprise, as it is estimated that nearly 75% of internet users will come via mobile devices by 2025.
Fortunately, Google makes it easy to check your mobile website’s effectiveness with some free tools. You can also use Google’s Mobile Usability Report to find out if your mobile site has some problems and how you can fix them. Using these tools can be critical in helping you find and resolve mobile usability problems in your website that could negatively impact SEO. The fact is that as more internet users come from mobile, you need to make sure that your content is well optimised for mobile users. These trends have given rise to mobile app development services providers, so make sure you choose one wisely.
SEO continues to redefine how your content is ranked. However, it is evolving continuously. Keeping up with the latest trends will need you to do more than just keyword stuffing; you need to focus on quality content that can rank well in Google’s algorithms. The above practices will help you get an improved search engine ranking that can benefit your business.
You can also take the assistance of a web and mobile app development company in this regard. They have a team of experts who can provide thorough guidance.