As part of the GNI APAC Digital Growth Program, we are holding a series of sessions to enlighten our publisher partners on the latest technology to elevate their website performance. The last session under the GNI program was held on 27th January 2022 and led by Jitin Choudhary, GM- Online Partnerships & Online Acquisition and Manish Dhingra, Founder & CEO, Mediology Software.
The primary objective of this particular session was to clear all the doubts of publishers. After persistent demand from publishers, this session was hosted in a mix of both Hindi and English for amplified engagement. Jitin started the session with the most common question that he has been getting since the beginning of the program, i.e., what is the digital growth program, and how does it benefit the publishers? There were no questions about progressive web app development and mobile app pricing strategy.
To answer this question, Manish said that we are running two programs—the first is Digital Growth Program, and the second is the advertising Lab. The DGP Program allows publishers to get advertising certification from Google. This program is part of a more extensive program called Advertising Labs. He then elaborated that we aim to empower publishers’ websites to lift their advertising revenue. “We are analysing your website and providing solutions so that they can become best in class”, he added.
The session also encapsulated a quick recap of all the past sessions. There were some pre-drafted questions were selected from a pool of questions that we have been receiving consistently. Some of them are listed below:
- What are the key areas that need to be focused while setting up advertising offerings?
- What are the most important metrics to consider when considering audience engagement?
- How to leverage audience to push ad revenue?
- How to drive more visits?
- How to price advertising offerings? etc.
All of them were answered via some pre-recorded video clippings and live inputs by Jitin and Manish. The webinar then succeeded to open house Q&A in which all the attendees asked the questions. There were some questions related to social traffic, AMP stories, etc. As a web and mobile app development company, all the efforts were made to elucidate the doubts of attendees. In a closing note, Manish Dhingra said that it is not the end, but it’s a new beginning!
