Mobile devices have slowly taken over desktops in terms of usage for almost all web-related activities. The shift has been gradual but impactful. In 2018, mobile accounted for over 50% of usage worldwide, surpassing desktops by 5%.
This trend has been powerful enough to motivate Google to create the Accelerated Mobile Pages (AMP) project, an open-source platform to help optimize websites for improved mobile browsing. AMPs use a specific framework based on existing HTML to streamline the information exchange with browsers, creating a faster and more efficient user experience. In other words, loading speed becomes instantaneous.
Considering a large number of smartphone users, adopting AMPs for websites can drastically improve results in traffic and visitors’ retention. With AMP, you no longer have to look for the best ways to optimise your website.
The following are four reasons why you should implement AMPs on your website in 2022:
Faster load time
AMP is all about speed. Google founded the entire project on the idea that mobile users look for quick results, so pages adjusted for smartphones should load at optimal speed. This naturally means that some complex items of backend programming have to be reduced. This is how accelerated mobile pages load faster.
One thing is for sure that content rendering never stops. Normal pages follow a specific loading order, rendering each part by turn. AMP framework resolves this issue by loading all page components simultaneously without impeding parallel rendering.
The speed is also achieved via asset-independent layout, size-bound CSS, font optimization, minimal style and layout recalculations, CPU vs. GPU image acceleration, along prioritizing resource loading. You can also take thorough guidance from a cross platform app development company.
Lower bounce rate
A recent study by Google has found that mobile users expect fast loading times, but the speed also plays a vital role in their decision to stay. The study found that load times of up to three seconds have a bounce rate of more than 30%, whereas if it increased to up to five seconds, the bounce rate touched a whopping 90%.
This clearly indicates the significance of mobile page optimisation to survive and scale. So, in the present-day scenario, not having a mobile-friendly website can make or break your business. Accelerated mobile pages can give your business a competitive edge by boosting the loading speed.
Higher performance and flexibility
AMPs are not the only option available to improve mobile website performance. However, it is the most flexible one in terms of granting access to allow a streamlined stylesheet for the best speed results because it is built around the idea of high-speed content loading. AMP nowhere negates the importance of other alternatives such as progressive web app development, but it is worth asserting the significance of this very option.
Mobile search engine optimisation
Speed and performance are crucial factors in retaining and converting online visitors, but to get those visitors, you need to rank better on search engines. Though Google is no longer giving preferential treatment to AMPs, having a mobile-friendly website coupled with efficient SEO can lead to better chances of ranking higher in results pages. You should also pay attention to the mobile app development stack.
AMP: Yes or No
AMPs do have some setbacks, but you can achieve marvelous outcomes with some clever programming and patience. Though there are some points of contention against the use of AMPs, these can be easily resolved by a professional mobile app development services provider.
The key point here is that implementing mobile compatibility on your website is pivotal for success and using AMP can be of great help.